Paid Social Media Specialist
4 weeks ago
Key Responsibilities:
- Campaign Strategy: Develop and implement paid social media advertising strategies that
- Ad Campaign Management: Set up and manage advertising campaigns on various social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and more.
- Budget Management: Monitor and manage ad budgets to ensure efficient allocation of resources and achieve optimal ROI.
- Audience Targeting: Utilize audience targeting options to reach the most relevant and high-converting audience segments.
- A/B Testing: Conduct A/B tests to optimize ad performance and identify the most effective strategies.
- Data Analysis: Analyze campaign performance metrics, such as click-through rates, conversion rates, and cost per acquisition, to make data-driven decisions and adjustments.
- Reporting: Prepare regular reports and communicate campaign performance and insights to the marketing team or clients.
- Stay Updated: Keep up-to-date with the latest trends, best practices, and changes in social media advertising platforms and algorithms.
- Compliance: Ensure all paid social campaigns adhere to platform policies and legal regulations.
Qualifications:
- Bachelor's degree in marketing, advertising, or a related field.
- Previous experience in paid social media advertising and campaign management is a plus.
- Familiarity with social media advertising platforms and tools (e.G., Facebook Ads Manager, Google Ads, etc.).
- Strong analytical skills and the ability to interpret data and make recommendations for campaign optimization.
- Excellent communication and collaboration skills to work with cross-functional teams.
- Creativity and a good understanding of social media trends and user behavior.
- Proficiency in using advertising analytics and reporting tools.
- Detail-oriented and highly organized.
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