Digital Advertising Strategist

1 week ago


Hyderabad, India Whatworks Full time

Job OverviewWe are looking for a skilled Ads Specialist with 1–2 years of hands-on experience in planning,executing, and optimising paid advertising campaigns. The ideal candidate should be proficientin Meta Ads and Google Ads, with strong analytical skills and the ability to deliver ROI-drivenresults. This role requires creativity, technical expertise, and data-driven decision-making to runhigh-performing campaigns aligned with business goals.Key ResponsibilitiesPlan, launch, and manage paid campaigns on Meta Ads and Google Ads, ensuring alignment with overall marketing objectives.Analyse audience insights, competitor trends, and market behaviour to develop effective targeting strategies.Continuously monitor and optimise campaigns for key performance indicators such as CTR,CPC, CPL, ROAS, and conversions.Collaborate with content and design teams to create compelling ad creatives and optimise landing pages for engagement and conversions.Prepare regular performance reports and provide actionable insights to improve campaign outcomes.Manage ad budgets efficiently and recommend strategies to maximise ROI.QualificationsBachelor’s degree in Marketing, Advertising, Business Administration, Digital Marketing, communications, or a Related Field.Candidates with strong portfolios of previous campaigns, including freelancing or internship work, will also be considered.Required Skills & ToolsAd Management Tools: Google Ads, Meta Ads ManagerAnalytics & Reporting Tools: Google AnalyticsConversion Optimisation Tools: Unbounce, OptimiselyA/B Testing Platforms



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