Digital Strategy Manager

3 days ago

Bengaluru, India Vidyashilp University Full time

About the Role

We are seeking a Digital Strategy Manager who blends storytelling flair with sharp analytical thinking to drive performance and brand growth. This role demands not only technical expertise but also a deep understanding of Gen Z psychology and content consumption habits, ensuring our strategies resonate with young, digital-native audiences. The ideal candidate will have proven success in managing multi-channel campaigns, building social communities, and scaling performance marketing efforts, preferably in education, edtech, consumer tech, e-commerce, or youth-focused brands.


Key Responsibilities

1. Digital Performance & Campaign Leadership

  • Plan, execute, and optimise paid performance campaigns across Google Search, Google Display Network, Meta Ads, and other digital platforms.
  • Monitor and improve ROI through continuous testing, targeting refinement, and creative optimisation.
  • Integrate influencer marketing strategies into overall digital plans to enhance reach and credibility.

2. Social Media Strategy & Community Growth

  • Lead social media and influencer marketing initiatives to grow followers, engagement, and brand love.
  • Craft content strategies tailored for Gen Z and millennial audiences with platform-specific storytelling.
  • Leverage trends, formats, and cultural moments to make brand content highly shareable.

3. SEO & Website Performance

  • Own SEO strategy—on-page, off-page, and technical improvements—to boost rankings, traffic, and conversions.
  • Collaborate with content, design, and web development teams to ensure SEO alignment.

4. Insights & Analytics

  • Analyze audience behavior and content consumption patterns to inform campaign direction.
  • Prepare data-driven reports with actionable insights for continuous improvement.


Required Skills & Competencies

  • Technical Mastery: Google Ads, Google Analytics, Meta Business Suite, SEO tools (SEMRush, Ahrefs, Google Search Console).
  • Creative Storytelling: Ability to turn brand goals into narratives that resonate with youth audiences.
  • Analytical Mindset: Data-driven decision-making with a strong grasp of performance metrics.
  • Proven experience in lead generation, search & display campaigns, SEO management, and social media growth.
  • Leadership in social media, influencer marketing, and paid performance campaigns.
  • Experience in education, edtech, consumer tech, e-commerce, or youth brands preferred.
  • Strong written communication skills and ability to collaborate cross-functionally.



Qualifications

  • Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
  • 4+ years of experience in digital performance marketing, SEO strategy, and social media strategy.
  • Certification in Google Ads, Google Analytics, or Meta Ads will be an advantage.




If you are interested to the work in University send updated resume to srikanth.bs@vidyashilp.com


Regards,

Srikanth B.S.

HR Team

Vidyashilp University

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