Content Marketing Lead

About KanerikaKanerika Inc. is a global software products and services firm empowering enterprises to leverage data and AI for measurable business impact. Co-founded by a Wharton alumnus, we help organizations accelerate digital transformation, optimize operations, and enhance customer experiences.Awards & Recognition:CMMI Level 3 (2024)Great Place to Work® 2022 & 2023Top 10 Most Recommended RPA Start-Ups (RPA Today, 2022)NASSCOM Emerge 50 WinnerFrost & Sullivan Technology Innovation Award (2021)ISO 27701, 27001, SOC2, GDPR CompliantWhy Join Kanerika?This role puts you at the intersection of content, SEO, AI, and business growth. You will lead initiatives that generate measurable inbound demand, optimize Kanerika’s digital presence, and amplify thought leadership in AI and data solutions. Your work will directly influence inbound leads, engagement, and pipeline acceleration.Job DescriptionWe are seeking a Senior Content Marketing Manager (or Content Strategist / Senior Specialist) with deep expertise in SEO-led content strategy. This is a strategic role with hands-on responsibility for creating content that not only engages audiences but also drives measurable business impact. The ideal candidate is fluent in AI-assisted workflows and can translate technical solutions into human-centric, search-optimized narratives.Key ResponsibilitiesDevelop and execute SEO-led content strategies aligned with marketing objectives, business goals, and buyer journey stages. Identify content opportunities, high-value keywords, and search trends to maximize organic visibility.Create high-quality, differentiated content across blogs, whitepapers, case studies, social media, product collateral, email campaigns, and landing pages. Ensure content resonates with technical and business audiences alike.Leverage AI tools for content innovation: Conduct competitive benchmarking, keyword research, gap analysis, and audience insights to inform strategic storytelling. Use AI to enhance efficiency without compromising human creativity.Optimize content for performance: Implement on-page SEO, meta tags, structured data, internal linking strategies, and other SEO best practices. Regularly audit content for relevance, freshness, and alignment with evolving algorithms.Analyze content impact and ROI: Monitor key performance indicators such as search rankings, organic traffic, engagement metrics, lead generation, and pipeline contribution. Translate insights into actionable improvements.Collaborate cross-functionally: Work with product marketing, sales, and design teams to ensure content reflects brand voice, product positioning, and market differentiation.Mentor and guide junior writers: Provide editorial feedback, training in SEO and AI tools, and guidance on content creation best practices.Drive thought leadership: Craft content that positions Kanerika as an authority in AI, data, and enterprise solutions. Build content that supports webinars, industry reports, and speaking opportunities.Experiment and innovate: Pilot new content formats, distribution channels, and AI-assisted workflows to maximize audience engagement and lead generation.QualificationsEducational Background:Bachelor’s or Master’s degree in Marketing, Communications, Journalism, English, Liberal Arts, or a related field.Experience:5+ years in content marketing, content strategy, or editorial leadership, preferably in B2B technology, SaaS, AI, or data services.Hands-on experience creating SEO-optimized content that ranks, drives traffic, and converts.Proven ability to design and execute multi-channel content campaigns aligned with business growth objectives.Experience leveraging AI or data-driven tools for content planning, research, analysis, and competitive insight.Familiarity with content workflows that integrate content planning, creation, review, distribution, and performance analysis.Skills:Exceptional writing, editing, storytelling, and communication skills.Deep understanding of SEO principles, keyword research, content optimization, and search algorithms.Ability to translate complex technical solutions into accessible, engaging, and SEO-friendly content.Strong analytical skills with the ability to measure content performance, interpret metrics, and optimize accordingly.Strategic mindset with bias for action—comfortable owning projects end-to-end, managing deadlines, and iterating quickly.Creativity and innovation, combined with a practical focus on measurable results.Technical Proficiency:CMS platforms, collaboration tools, and content workflow systems.SEO, analytics, and reporting tools (e.G., SEMrush, Ahrefs, Google Analytics, Search Console).Generative AI platforms for research, drafting, and content analysis.Ready to Make an Impact?If you are a strategic thinker, SEO-savvy storyteller, and AI-fluent content leader, passionate about turning content into a growth engine for inbound leads and measurable business impact, we want to see your work.Send your résumé and portfolio, including samples of long-form, short-form, SEO-optimized, and AI-assisted content that demonstrates measurable results.