Campaign Branding Manager

2 days ago

Sahibzada Ajit Singh Nagar, India RBGI - Rayat Bahra Group of Institutes Full time

Campaign Branding Manager – City Visibility & Outdoor MediaRole Purpose: Responsible for end-to-end planning, execution, monitoring, and optimisation of outdoor branding campaigns to maximise city-wide visibility across hoardings, transit media, and high-impact public locations. Ensures timely updates aligned with admissions, placements, events, and institutional milestones.Key Responsibilities1. City Branding StrategyDevelop city-wide outdoor branding plans aligned with the annual marketing and admissions calendar.Identify high-visibility zones: arterial roads, junctions, education hubs, IT parks, malls, hospitals, airports, bus terminals, metro stations, and high-footfall areas.Map and prioritise branding zones (Tier 1 / Tier 2 / Seasonal).2. Hoarding Planning & DeploymentFinalise hoarding locations based on traffic density, dwell time, student/parent movement, catchment and feeder areas.Coordinate with vendors and civic authorities for site feasibility, permissions, compliance, and installation timelines.3. Campaign Calendar & Creative RotationPlan hoarding changes for admissions launch, deadlines, scholarships, placements, results, and rankings.Ensure creative refresh cycles and structured content sequencing (teaser → core message → urgency).4. Content & Brand GovernanceCoordinate with marketing/creative teams for artwork briefs, message clarity, brand tone, and visual identity.Ensure accuracy of dates, helpline numbers, QR codes, and website links; manage urgent corrections if required.5. Vendor & Budget ManagementManage outdoor media agencies, printers, installers, and maintenance partners.Negotiate rates, optimise cost vs visibility ROI, and track budgets, invoices, and campaign-wise spends.6. Monitoring, Audits & ReportingConduct physical audits for visibility, damage, wear & tear, and illumination (day/night).Maintain a live tracker of location, campaign theme, installation date, and replacement timelines.Share monthly visibility and effectiveness reports with leadership.7. Cross-Functional CoordinationWork closely with Admissions, Placements, Digital Marketing, PR, and Events teams.Ensure outdoor branding reinforces digital and on-ground campaigns.Desired Skills & CompetenciesStrong expertise in outdoor advertising and city media planningExcellent execution, vendor management, and coordination skillsStrong eye for branding impact and message recallData-driven approach to visibility tracking and ROIQualification & ExperienceMBA / PG in Marketing, Mass Communication, or Advertising8–10 years’ experience in outdoor branding, campaign management, or large-scale visibility projectsPrior experience with education, real estate, or large consumer brands preferred

  • Campaign Branding Manager

    2 days ago

    Sahibzada Ajit Singh Nagar, India RBGI - Rayat Bahra Group of Institutes Full time

    Campaign Branding Manager – City Visibility & Outdoor Media Role Purpose: Responsible for end-to-end planning, execution, monitoring, and optimisation of outdoor branding campaigns to maximise city-wide visibility across hoardings, transit media, and high-impact public locations. Ensures timely updates aligned with admissions, placements, events, and...

  • Campaign Branding Manager

    1 day ago

    Sahibzada Ajit Singh Nagar, India RBGI - Rayat Bahra Group of Institutes Full time

    Campaign Branding Manager – City Visibility & Outdoor Media Role Purpose: Responsible for end-to-end planning, execution, monitoring, and optimisation of outdoor branding campaigns to maximise city-wide visibility across hoardings, transit media, and high-impact public locations. Ensures timely updates aligned with admissions, placements, events, and...

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    2 weeks ago

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    Sahibzada Ajit Singh Nagar, India CHANDIGARH UNIVERSITY Full time

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