Performance Marketing

3 weeks ago

Kochi, India Deconstruct Full time

Job Description: E-commerce Ads AssociateAbout Deconstruct: Deconstruct is a performance-driven, science-backed skincare brand based in Bengaluru, India. We believe in simplifying skincare by combining transparency, data, and proven ingredients. With a growing presence in the Indian D2C market, we're looking for dynamic individuals who are passionate about digital marketing, consumer behavior, and brand growth.We are seeking a detail-oriented and data-driven E-commerce Ads Associate to manage and optimize paid marketing campaigns across leading marketplaces and quick commerce platforms. The ideal candidate will have strong analytical skills, hands-on experience with ad platforms, and a solid understanding of performance marketing metrics to drive measurable business results.Responsibilities:● Execute and optimize paid ad campaigns across platforms including Blinkit, Zepto, Swiggy Instamart, Amazon, Flipkart, Myntra, Purplle, and Nykaa.● Manage campaign budgets, keyword bidding, and targeting to meet platform-specific KPIs (ROAS, CTR, CVR).● Allocate SKU-level budgets to maximize sales and visibility of key products.● Track daily campaign metrics — spend, impressions, clicks, conversions, and sales.● Analyze campaign performance at product and keyword levels to identify optimization opportunities.● Monitor organic vs. paid share, ad rank, and share of voice to guide decision-making.● Partner with category and brand teams to build keyword strategies (branded, generic, competitor) and ensure strong campaign structure.● Plan monthly spends aligned with promotional calendars, new launches, and peak sales periods.● Coordinate with design and brand teams to ensure correct creative assets and ad formats are used.● Test new ad formats and features to enhance campaign efficiency and scalability.● Maintain regular reports (daily, weekly, monthly) and share actionable insights for performance improvement.Qualifications:● Bachelor’s degree in Marketing, Business, or a related field.● 1–2 years of experience in performance marketing, e-commerce advertising, or marketplace marketing.● Hands-on experience with any of the following: Blinkit Ads, Amazon Ads, Flipkart Ads, Swiggy Ads, Zepto Ads.● Proficiency in Excel/Google Sheets — pivot tables, formulas, data analysis.● Strong understanding of key performance metrics (CTR, CVR, ROAS, TACoS).● Analytical mindset with attention to detail and the ability to handle large datasets.● Strong communication and collaboration skills with cross-functional teams.Preferred Skills (Good to Have):● Prior experience in FMCG or Beauty & Personal Care categories.● Familiarity with campaign automation or marketplace analytics tools.

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