Assistant Manager- Trade Marketing

2 weeks ago


Bengaluru, Karnataka, India 2coms Full time
Job Description
Job Title: BTL Campaign Manager

Key Responsibilities

BTL Campaign Planning and Execution
  • Responsible for planning, managing resources, and executing BTL campaigns aligned with regional and organizational goals within specified timelines and cost.
    • Plan and manage all BTL activation for on-ground activations, roadshows, dealer meetups, product demonstrations, and other localized promotional activities across single/multiple branches in the assigned zone.
      • Collaborate with the sales and marketing teams to design impactful campaigns tailored to the region's specific requirements.
Influencer Management
  • Acquisitions and management of participating and non-participating influencers of the business.
Retailers/Trade Management
  • Conduct activities related to retailers and trade, including audits, research, net promoter's score, and visibility elements across multiple brands of the company.
    • Conduct field visits to understand market trends, consumer behavior, and competitors' activities.
    Key

    Requirements
Requirements:

Educational Qualifications
  • Bachelor's degree in Marketing, Business Administration, or a related field.
Work Experience
  • 4-8 years of experience in BTL marketing, brand activation, or event management, preferably in the building materials, FMCG, or related industries. Prior experience in south locations is preferred.
Skills and Competencies
  • Role will involve multi-location travel.
  • Prior experience in BTL Activation and Demand generation is preferred.
  • Comfortable with data analysis and tech-friendly.
  • Proficiency in MS Office (Word, Excel, PowerPoint).
  • Good interpersonal skills.
  • Fluent in oral and written communication (Hindi, English, and Regional Language).
  • Possession of a two-wheeler and smartphone is mandatory.
  • Ability to work collaboratively with internal and external stakeholders.


Requirements
Requirements: Educational Qualifications Bachelor's degree in Marketing, Business Administration, or a related field. Work Experience 4-8 years of experience in BTL marketing, brand activation, or event management, preferably in the building materials, FMCG, or related industries. Prior experience in south locations is preferred. Skills and Competencies Role will involve multi-location travel. Prior experience in BTL Activation and Demand generation is preferred. Comfortable with data analysis and tech-friendly. Proficiency in MS Office (Word, Excel, PowerPoint). Good interpersonal skills. Fluent in oral and written communication (Hindi, English, and Regional Language). Possession of a two-wheeler and smartphone is mandatory. Ability to work collaboratively with internal and external stakeholders.

  • Bengaluru, Karnataka, India Trade Brains Full time

    About the internshipTrade Brains is hiring a digital marketing intern The duration of this digital marketing internship in Bangalore is 3 months The following are the key responsibilities for this role Selected intern s day-to-day responsibilities include 1 Assist in creating and curating engaging content for digital platforms including blog posts ...


  • Bengaluru, Karnataka, India Trade Brains Full time

    Company OverviewTrade Brains is a leading financial website that helps readers learn the art of stock investing, trading, portfolio management, financial planning, money management, and more. Our mission is to provide end-to-end financial education to novice investors and traders.We are looking for a talented digital marketing intern to join our team and...


  • Bengaluru, Karnataka, India 2coms Full time

    Job Title: BTL Campaign Manager Key Responsibilities BTL Campaign Planning and ExecutionResponsible for planning, managing resources, and executing BTL campaigns aligned with regional and organizational goals within specified timelines and cost.Plan and manage all BTL activation for on-ground activations, roadshows, dealer meetups, product demonstrations,...


  • Bengaluru, Karnataka, India 2coms Full time

    Job Description Job Title: BTL Campaign Manager Key Responsibilities BTL Campaign Planning and ExecutionResponsible for planning, managing resources, and executing BTL campaigns aligned with regional and organizational goals within specified timelines and cost.Plan and manage all BTL activation for on-ground activations, roadshows, dealer meetups, product...


  • Bengaluru, Karnataka, India AB InBev India Full time

    Job DescriptionPrimary Purpose of RoleResponsible for designing the trade marketing plans and executing the same through a team of Trade Marketing Managers and in collaboration with the sales team. Responsible for execution of brand promotion strategies through several channels. Responsible for building a strong brand presence in the trade Pan India.Role &...

  • Manager,Markets Trade

    22 hours ago


    Bengaluru, Karnataka, India myGwork Full time

    This job is with Standard Chartered Bank, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. Job SummaryStrategyFront Office Supervision Control Manager is responsible to ensure robust Control...


  • Bengaluru, Karnataka, India AB InBev India Full time

    Primary Purpose of RoleResponsible for designing the trade marketing plans and executing the same through a team of Trade Marketing Managers and in collaboration with the sales team. Responsible for execution of brand promotion strategies through several channels. Responsible for building a strong brand presence in the trade Pan India.Role &...


  • Bengaluru, Karnataka, India BLive Full time

    Job DescriptionB:Live (www.blive.co.in)is seeking a dynamic and results-driven Trade Marketing Manager to lead and execute our Below-The-Line (BTL) and ground activation strategies. This role is crucial in driving brand visibility, engagement, and sales growth through impactful on-the-ground experiences.Responsibilities:- Strategy Development & Planning:-...


  • Bengaluru, Karnataka, India Yogabar Full time

    Job Description: Assistant Manager- Shopper Marketing [Modern Trade] Who We AreWe are a Bangalore-based health-food brand and one of the most recognized names in the industry. At Yogabar, we are purpose-driven and on a mission to inspire healthier eating habits across the country. Our philosophy revolves around honest food labels and balanced nutrition. We...


  • Bengaluru, Karnataka, India Britannia Industries Limited Full time

    We are seeking a skilled professional to fill the role of Trade Marketing Specialist at Britannia Industries Limited. As a member of our team, you will play a crucial role in driving business growth and development in the modern trade channel by working closely with our customers, marketing and sales teams.About the RoleThe Trade Marketing Specialist will be...


  • Bengaluru, Karnataka, India myGwork Full time

    This job is with Standard Chartered Bank, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. Job SummaryAs a Trade Operations Analyst, you will be responsible for supporting the efficient...


  • Bengaluru, Karnataka, India MIGSO-PCUBED Full time

    We are looking for a Trade Surveillance Specialist.In this role, you will be responsible for monitoring and analyzing trading activities to detect and prevent market abuse, fraud, and other regulatory violations.You will work closely with compliance officers, traders, and regulatory bodies to ensure adherence to financial regulations and internal...


  • Bengaluru, Karnataka, India Anker Innovations LTD Full time

    ABOUT USAnker Innovations is a multinational consumer electronics company. Our various consumer brands, including Anker, Nebula, eufy, and Soundcore, develop innovative products that are sold worldwide. Today we have over 4000 employees in Asia, Europe, the Middle East and the United States, and we are always looking for top talent to join our team.ABOUT...


  • Bengaluru, Karnataka, India Anker Innovations LTD Full time

    ABOUT USAnker Innovations is a multinational consumer electronics company. Our various consumer brands, including Anker, Nebula, eufy, and Soundcore, develop innovative products that are sold worldwide. Today we have over 4000 employees in Asia, Europe, the Middle East and the United States, and we are always looking for top talent to join our team.ABOUT...


  • Bengaluru, Karnataka, India Anker Innovations LTD Full time

    About Us As a multinational consumer electronics company, Anker Innovations develops innovative products sold worldwide. With over 4000 employees in Asia, Europe, the Middle East, and the United States, we seek top talent to fill key roles. About This Role We are seeking an experienced Trade Marketing Manager to lead marketing initiatives promoting...


  • Bengaluru, Karnataka, India Anker Innovations LTD Full time

    About This RoleAs a Trade Marketing Manager at Anker Innovations LTD, you will be responsible for developing a comprehensive retail marketing strategy that aligns with the company's overall marketing objectives and sales targets. You will analyze market trends, consumer behavior, and competitive landscape to identify opportunities for retail promotions and...


  • Bengaluru, Karnataka, India Arena Investors I Quaestor Advisors Full time

    - Perform all day-to-day activities supporting a muti-strategy trading operation.- Compile and review daily reporting for asset performance and trading profit and loss- Perform daily cash and position reconciliation functions for liquid assets- Perform and oversee settlement activities for all portfolio assets including equities, fixed income (IG, ABS, HY)...


  • Bengaluru, Karnataka, India Arena Investors I Quaestor Advisors Full time

    Perform all day-to-day activities supporting a muti-strategy trading operation. Compile and review daily reporting for asset performance and trading profit and loss Perform daily cash and position reconciliation functions for liquid assets Perform and oversee settlement activities for all portfolio assets including equities, fixed income (IG, ABS, HY) and...


  • Bengaluru, Karnataka, India TTK Prestige Ltd Full time

    **Job Description:**We are seeking a highly skilled Modern Trade Sales Manager to join our team at TTK Prestige Ltd.The successful candidate will be responsible for developing and executing sales strategies to drive growth in the Modern Trade segment.Key responsibilities include:Reviewing product masters to ensure they are aligned with regional market...


  • Bengaluru, Karnataka, India Trade Brains Full time

    About the internshipThe video content creator s responsibilities include producing marketing copy to advertise our products writing blog posts about industry-related topics promoting our content and performing on videos and reels on social media Selected intern s day-to-day responsibilities include 1 Research industry-related topics 2 Prepare...