Associate, User Engagement

About Pratham

Pratham is an innovative learning organization created to improve the quality of education in India. As one of the largest non-governmental organizations in the country, Pratham focuses on high-quality, low-cost, and replicable interventions to address gaps in the education system.

Established in 1995 to provide education to children in the slums of Mumbai, Pratham has grown both in scope and geographical coverage. Pratham is a widely recognized organization, having received notable awards such as the WISE Prize for Innovation, Skoll Award for Social Entrepreneurship, the Henry R. Kravis Prize in Leadership, and the CNN-IBN Indian of the Year for Public Service.

Program Summary

Pratham is implementing a program that provides free, high-quality digital resources to support educators and students in their teaching and learning journey. The program offers online courses on innovative pedagogies, curated digital content aligned to the school curriculum, and a networking platform for teachers across India. In addition to supporting educators, the program engages directly with students through online assessments and classes aimed at improving learning levels. A key focus of the program is to enhance classroom instruction by training teachers to integrate technology and collaborative learning approaches.

While the program continues to grow, the requirement of designing engagement opportunities for stakeholders and keeping them involved with the program becomes a critical and essential component. While continuing to offer accessible digital resources, the program is also working towards expanding its reach to new audiences and deepening engagement with existing users. The program is also aiming to enhance its user base through these engagement avenues and increase the visibility of the program through social media and other promotional platforms.

Position Summary

Pratham is recruiting an associate to strengthen and sustain engagement with the program's growing user base on its online platform for students and teachers. This role will focus on creating and managing engaging interventions, campaigns, growing platform usage, and developing content strategies that respond to user needs. It combines creativity, communication, and user insight and directly contributes to the long-term success of the program.

Key Responsibilities

• Conduct research to identify user engagement strategies and best practices in the education and ed-tech sectors
• Develop and implement user engagement plans tailored to the needs of teachers and students on the platform
• Design and execute interactive activities (e.g., competitions, webinars, challenges) to increase participation and platform usage
• Reaching out to and coordinating with professionals, volunteers, interns, and educationists to undertake sessions for the target audience and gather feedback to inform future engagement initiatives
• Create and manage communication strategies to share program updates and offerings with a wider audience
• Develop monthly reports on emerging Ed-tech platform practices and educational trends 
• Designing the newsletters to spread best practices and the impact being made by the program to the larger community
• Any other activities as per the requirements of the program

Required Skills & Abilities

• An undergraduate or postgraduate degree with up to 2 years of full-time work experience in user engagement, digital marketing, community building, or related fields
• Excellent written and verbal communication skills in both English and Hindi, along with strong interpersonal abilities to engage with diverse stakeholders
• Ability to work independently, take initiative, and deliver in a target-driven, collaborative environment
• Proficiency in digital tools, including Microsoft Office Suite, Google Workspace, and visual design platforms such as Canva, Photoshop, CorelDRAW, or Adobe.
• Understanding of generative AI tools
• Prior experience in content creation for educational or ed-tech platforms to enhance digital presence and user engagement is desirable

Working Details

• A full-time, in-person role based in New Delhi, with occasional travel across India as required
• Remuneration will be between INR 30,000-38,000 CTC per month, based on relevant experience

To Apply

• Interested candidates should submit their resume via the link given below by 31 July 2025
• Link:
• Please sign in with your Gmail account to access the link

Further Queries

• For any queries or clarifications required, you can send an email at learnoutofthebox @pratham.org or call us at +91 93114 09096
• Due to the large number of applications we receive, we will only be in contact with shortlisted candidates