Product Marketing Manager

3 days ago

Thiruvananthapuram, India SRS Global Technologies Pvt. Ltd. Full time

SRS is a Software development company that have created and continues to develop the most innovative healthcare automation systems. It’s an iPad and online data collection system that also serves as a hub for everything a business needs to streamline workflow in today’s competitive climate. We’re able to provide brilliant software and customer service because we have incredible talent working at SRS. What’s more: our people recommend working at SRS to their friends… because we treat each other with utmost dignity, respect and watch out for each other. What motivates us is desire to grow, innovation and being customer centric.

 

About the Role 

We are seeking a Product Marketing Manager to drive go-to-market (GTM) strategy, partnerships, and market expansion for our SaaS solutions. This role will own messaging, positioning, field marketing, and alliances to ensure our products win in the healthcare SaaS market. 


Responsibilities 

  • Lead GTM strategy for assigned product (mConsent or Caretap). 
  • Develop positioning, messaging, and value propositions for healthcare SaaS buyers. 
  • Build and manage partnerships and alliances with ecosystem partners, resellers, and industry associations. 
  • Drive field marketing initiatives including webinars, events, trade shows, and local campaigns to support regional growth. 
  • Collaborate with Sales and Partnerships teams to co-create campaigns and joint GTM activities. 
  • Create sales enablement materials: battlecards, presentations, case studies. 
  • Partner with Product to provide market intelligence, competitive analysis, and roadmap insights. 
  • Work with MarTech and Demand Gen teams to ensure measurable pipeline contribution. 


Requirements 

  • 5+ years in Product Marketing for SaaS, preference for healthcare or healthtech. 
  • Experience with partnership and alliance marketing. 
  • Proven ability to drive field marketing and ecosystem-based growth. 
  • Strong GTM strategy, messaging, and storytelling skills. 
  • Experience influencing product roadmaps through market feedback. 
  • Familiarity with CRM/MarTech tools (HubSpot, Salesforce, Zoho). 
  • Willing to work in US shift


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