Retail Sales Executive

1 week ago

Pune, Maharashtra, India Frido Full time

Job Title: Retail Sales Executive (Experience Store)

Location: Pune

Department: Retail & Customer Experience

About Frido

Frido is dedicated to enhancing daily living through innovative, ergonomic solutions that promote comfort and well-being. Our mission is to design the next generation of products to empower people to walk, sit, and sleep better. Each product we create is fueled by the same passion that drove us to innovate from day one: to give people the freedom to do more. Join us in our mission to transform everyday struggles into freedom and joy. Discover Frido and experience the freedom to live life your way.

Position Overview

As a Senior Executive – Retail, you'll be the face of Frido's in-store experience. You will ensure that every customer receives exceptional service while guiding them through our range of wellness and comfort-driven Ergonomic products. This role is a blend of product expertise, customer engagement, store upkeep, and SOP adherence, designed for someone who thrives in a fast-paced retail environment.

Key Responsibilities

Customer Engagement & Sales


• Greet and assist walk-in customers, understanding their needs through consultative selling.


• Provide detailed information about Frido products, their benefits, and usage.


• Drive individual and store targets through effective selling and upselling techniques.


• Deliver a superior, personalized customer experience aligned with Frido's brand values.

Store Operations & SOP Adherence


• Ensure the store is always well-stocked, clean, and merchandised as per brand guidelines.


• Handle store opening/closing duties, billing, and POS operations.


• Strictly follow all retail SOPs – from visual merchandising and stock management to hygiene and customer follow-up.

Product Knowledge & Brand Representation


• Stay updated on new launches, product features, and brand campaigns.


• Communicate brand story and product value with confidence and consistency.


• Act as a brand ambassador, promoting trust and credibility among customers.

Collaboration & Reporting


• Work closely with Store Manager and HQ teams for seamless operations.


• Share daily/weekly sales reports, customer feedback, and insights.


• Support team members and contribute to a collaborative team environment.

What We're Looking for


• 2–4 years of experience in retail or customer-facing roles (experience in fashion, wellness, or footwear retail is preferred).


• Strong interpersonal and communication skills.


• A go-getter attitude with a customer-first mindset.


• Proficiency with POS systems, Excel, and inventory tools.


• Strong discipline in following store processes and SOPs.

Preferred Qualities


• Passionate about retail, wellness, and lifestyle products.


• Highly organized, action-oriented, and self-driven.


• Flexibility to work weekends, holidays, and in rotational shifts if needed.


• Experience in a D2C or start-up ecosystem is a plus.

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