Performance Marketing Executive- Global Marketplace

2 weeks ago

Bengaluru, India Khanal Foods Pvt Ltd. Full time

Job Title: Performance Marketing Executive – Global Marketplace

Location: Bangalore, India


Job Overview:

We are looking for a results-driven Performance Marketing Executive to optimize advertising

strategies on global marketplaces like Amazon, Flipkart, and other key e-commerce platforms. The

ideal candidate will be responsible for driving sales growth, managing campaigns, and improving ROI

by leveraging data insights and marketplace tools.


Key Responsibilities:


Business and Strategy:

 Managing our company account on Market place.

Marketplace Advertising:

 Plan, execute, and optimize advertising campaigns on Amazon (Sponsored Products, Sponsored Brands, Sponsored Display) and other e-commerce platforms.

 Develop strategies to maximize visibility, improve rankings, and increase sales through PPC and display ads.

Analytics & Optimization:

 Monitor campaign performance metrics like ACOS, ROAS, CTR, and CVR.

 Analyze sales data, keyword performance, and competitor activity to identify growth opportunities.

 Perform keyword research and bid optimization to enhance campaign efficiency. Budget Management:

 Allocate and manage advertising budgets to ensure maximum ROI while staying within spend limits.

 Track daily ad spends and adjust campaigns to meet performance targets.

Collaboration & Coordination:

 Partner with the marketplace team to ensure product listings are optimized with relevant keywords, compelling content, and high-quality images.

 Collaborate with content and design teams to create high-converting ad creatives.

Performance Reporting:

 Prepare detailed performance reports for stakeholders, highlighting key insights and recommendations for improvement.

 Present weekly/monthly reports on campaign performance and advertising spend.

Operation & supply:

 Inventory management


Qualifications & Skills:


Experience:

 2 years of experience in performance marketing or digital advertising, with a strong focus on

marketplaces like Amazon, Flipkart.

 Proven experience managing Amazon PPC campaigns and using Amazon Advertising Console

(AMS).


Technical Skills:

 Proficiency in tools like Amazon Advertising Console, Helium 10, Jungle Scout, or similar

platforms.

 Advanced knowledge of campaign optimization techniques, including bid adjustments and

keyword targeting.

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