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Digital Marketing Specialist
4 weeks ago
Job Title: Digital Marketing Specialist
Experience: 3+ Years
Location: Remote
Contract Type: Long-Term
Work Time: IST Rotational Shifts
About the Role:
We are looking for a dynamic Digital Marketing Specialist with a proven track record in the Managed Services Provider (MSP) industry. If you have a passion for driving brand awareness, lead generation, and customer engagement through innovative digital campaigns, we want to hear from you
Key Responsibilities:
- Develop and execute multi-channel digital marketing campaigns tailored to the IT industry.
- Optimize SEO strategies to enhance online visibility and organic traffic.
- Manage paid media campaigns across platforms like Google Ads and Ads.
- Leverage marketing automation tools (e.g., HubSpot, Marketo) for streamlined workflows.
- Analyze campaign performance using data-driven insights to improve results.
- Craft compelling content that resonates with B2B audiences, focusing on MSP services.
- Collaborate with cross-functional teams to align marketing strategies with business goals.
Required Skills & Qualifications:
- 3+ years of digital marketing experience in the MSP/IT industry (mandatory).
- Strong understanding of managed IT services, cybersecurity, cloud solutions, and IT infrastructure.
- Proficiency in SEO, SEM, PPC, and content marketing strategies.
- Hands-on experience with Google Ads, Ads, and other paid media platforms.
- Expertise in marketing automation tools (HubSpot, Marketo, etc.).
- Strong analytical skills to measure and improve campaign performance.
- Excellent copywriting and communication skills.
