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Advertising Ops Analyst, Amazon
3 months ago
Description
Amazon Advertising operates at the intersection of e-commerce and advertising, offering a rich array of digital display advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach customers on Amazon.in, across our other owned and operated sites, on other high quality sites across the web, and on millions of mobile and tablet devices. We put the customer at the heart of everything we do and work backwards, including in advertising.
If you’re obsessed with being a part of digital advertising that informs instead of interrupts; that helps customers deliver great products and brands, not just delivers impressions; and that empowers customers to be decisive, rather than distracts them – then we want you to come join us and make advertising even better.
About the team:
This role will support various categories/verticals based upon the needs of the business. Advertising ops will work with agencies, multiple business stake holder and execute advertising campaign and ensure campaign delivery and advertising customer success.
Key job responsibilities
Manage Campaign set up and optimization of Display ad campaigns across amazon owned and operated inventories as well as 3P inventories.
Perform QA of campaigns, ad creative and landing pages.
Meets business metrics and goals and quality targets.
Collaborate with internal teams to gather campaign requirements and trafficking instructions.
Monitor campaign delivery and troubleshoot discrepancies.
Maintain updated records of campaign details and trafficking instructions.
Provide support in resolving ad ops issues and inquiries.
About the team
The Ad Ops Associate is part of Amazon's advertising operations team, responsible for day-to-day advertising campaign set up, execution of digital advertising and ensuring smooth delivery and optimization of advertising campaigns across Amazon's digital properties and platforms.
We are looking for a individual who is detail-oriented, analytical, and highly-motivated to help scale our growing advertising business. You will work with the Agencies, internal account management teams and other Amazon business partners to perform day to day operations activity and help ensure advertising campaigns are set up, trafficked and launched accurately and deliver strong campaign performance for our emerging and growing advertisers.
Associates are required to understand different operational techniques to ensure attention to detail. Accuracy of processing is of utmost importance followed by speed. He/she should consistently deliver results that meet or exceed expectations & understands how the business operates and suggest changes to improve the process. The associate need to be a team player and willing to share his/her knowledge. This role would report to the Operations Manager.
Basic Qualifications
Proven experience (1-2 years) in ad operations, online marketing or programmatic advertising.
Basic understanding of digital advertising concepts and technologies.
Bachelor’s degree or equivalent qualification.
Strong written and verbal communication skills.
Experience with MS Excel.
Ability to work cross-functionally and with a wide range of employees.
Preferred Qualifications
MBA or other related master's degree.
Experience in e-commerce, advertising or any other digital marketing field is an added bonus.
SQL and Macro knowledge.
