Senior Associate

1 month ago


Chennai, India Cognizant Technology Solutions Full time

Pre-Requisites

 

Ø  Qualification: BE- Any discipline, MBA or equivalent is preferred.

Ø  Experience: Postgraduate (preferably MBA) with at least 5-6 years of experience in research/competitive intelligence/strategic deals function.

Ø  Candidate needs to have a very good understanding of the IT industry

Ø  Excellent communication (non-negotiable)

Ø  Excellent MS office skills

Ø  Consulting skills – Be able to identify customer problems and come up with solutions

Ø  See beyond the stated scope to achieve desired outcomes – Past experience of working in challenging environments is a plus

Ø  Combination of technology and sales orientation is a plus

 

Roles & Responsibilities

 

Ø  Conceptualize and lead demand generation initiatives in a specific vertical, and collaborate with the sales function on execution

Ø  Enable the sales team to initiate/grow conversations with prospects via in depth account research/intelligence

Ø  Identify and evaluate go-to-market verticals/accounts for specific geographies

Ø  Work with the sales team to identify/define prospect list, identify key offerings/solutions for each prospect account and define GTM

Ø  Identify industry relevant topics/trends to run demand creation initiatives including campaigns

Ø  Lead account planning activities – specifically in terms of identifying opportunities in each target account, educating inside sales function, account executives & client partners on the same

Ø  Create competitive intelligence, industry intelligence and market analysis reports to deliver actionable insights for the sales community

Ø  Leverage tools such as Draup/Zoom info/Hoovers/LinkedIn and other research-oriented sites

Ø  Thorough understanding of analyst reports, investor day decks and account press briefings, to understand prospects strategy, focus and thereby take Cognizant solutions to the market

 

Other skills & Abilities

 

Ø  Excellent team player and liaise with the sales development executives to target accounts effectively

Ø  Excellent analytical skills and provide qualitative findings

Ø  Problem solving abilities to understand request and deliverable designs

Ø  Good listening skills and comprehensive abilities to understand information

 

Location: Chennai/Bengaluru/Mumbai/Pune

 

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