Z1 Media

1 month ago

GurgaonGurugram, India iimjobs Full time

VDO.AI is a global advertising technology innovator, providing brands with intelligent high impact solutions that win the war for consumer attention. Our solutions drive the right outcomes for brands by combining creativity, reach, and targeting across devices, enabling the upper- and mid-funnel brand objectives that all brands and agencies require, turning awareness into performance. We develop impactful connections by curating customised video-driven experiences that convert brand awareness into measurable response.

We are looking for a Director/AVP - Programmatic Revenue to join our growing team

What will you do as a Director/AVP - Programmatic Revenue:

- Running and increasing revenue from open programmatic revenue streams

- Monitoring daily monetization performance from our different SSPs and optimizing the yield, based on thorough data analysis

- Identify new opportunities and collaborate on strategic optimizations with the existing core demand partners

- Driving the integration of new demand partners including assessing the business case and revenue impact, investigating the level of integration effort, communicating results

- Contributing to improving the Ad-Tech Stack from the sales side by following industry trends and developments feed our ad-related roadmap

- Implementing and optimizing this stack together with the Product & Engineering team

- Working with trading desks and agencies to showcase our programmatic offerings

- Acting as the day-to-day contact for monetization partners including but not limited to DSP's, SSP's, Trading Desks and Ad Networks

- Representing VDO.AI at industry events related to programmatic and ad tech

- Acting as main point of contact in VDO.AI for programmatic questions and training on the programmatic landscape

- Leading the development of VDO.AI as an SSP

What are we looking for:

- 10+ years in programmatic monetization

- Pre-existing relationships with major SSP's and DSP's

- Excellent knowledge of how to make tags etc via DFP and other ad servers

- Excellent knowledge of optimising for revenue maximization via price flooring etc

- Excellent knowledge of Prebid, DFP, EBDA, TAM, UAM

- Knowledge of IVT filtering on IAS, MOAT, etc

- Proven track record of establishing, developing, and executing key distribution, product, and monetization partnerships

- Domain-specific knowledge/experience in digital advertising, monetization, video marketing.

- Excellent communication skills

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