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Senior Specialist, Global Marketing Automation Ops
2 months ago
Be part of something altogether life-changing
Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.
At Cytiva you will be able to continuously improve yourself and us â working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40+ countries, Cytiva is a place where every day is a learning opportunity â so you can grow your career and expand your skills in the long term.
Forming part of the Biotechnology segment at Danaher, we bring together dedicated technical expertise and talent to develop the next generation of life-changing therapeutics.
Senior Specialist, Global Marketing Automation Ops (Administration)
We are seeking a highly skilled and experienced Marketo administrator to join our team. This role involves managing the administration of âMarketoâ, the marketing automation platform to ensure smooth and efficient operations of all marketing campaigns, initiatives and backend operations connected to the systems. The successful candidate will be responsible for a wide range of tasks including data remediation actions, troubleshooting production/operational issues, supporting and monitoring multiple platform integrations, working with data and marketing cloud teams/projects, testing new module implementations and ensuring the platform is always up and running
In this role, you will have the opportunity to do:
Marketo Platform Management: Oversee the administration, configuration, and maintenance of the Marketo platform, ensuring optimal performance and reliability. Overseeing operational models within Marketo to ensure they align with business goals, ensuring standard operating procedure and documentation is created for operational stability. Maintain user permissions and access controls to safeguard data and system functionality.
Integration Management: Ensure seamless management of existing integration of Marketo with other marketing and sales tools, such as CRM systems (e.g., Salesforce, data cloud, etc), webinar platforms, and data analytics tools. Partner with Sales force developers and data cloud team to support and help build on new projects.
Strategic Planning: Support and implement comprehensive marketing automation strategies along with various different project teams that align with overall business objectives and marketing goals.
Data Integrity: Perform standard daily admin processes to maintain the integrity and reliability of the Marketo platform inclusive of field management and data management. Ensure data cleanliness, manage data imports/exports, duplicate records and maintain data integrity within Marketo and integrated CRM systems.
Reporting & Analytics: Help develop to maintain dashboards and reports to track campaign performance, ROI, and other key metrics. Provide actionable insights and recommendations based on data analysis.
Optimization & Innovation: Continuously monitor and optimize marketing automation processes and workflows. Stay updated on the latest Marketo features and industry best practices to drive innovation through the platform. Campaign Management: Constantly innovate ideas and suggestions to improve lead scoring and customer engagement initiatives through automation efforts that can support campaign management and production teams. Training & Leadership: Opportunity to lead team providing guidance, training, and support to enhance marketing automation efforts on best practices, staying updated to the latest industry trends around utilization of marketing automation and better customer engagement. Compliance: Ensure all marketing activities through marketo comply with relevant data protection regulations (e.g., GDPR, CAN-SPAM) and company policies.Â
The essential requirements and expertise that this job will include:
- Minimum 5 years of experience in marketing automation, with at least 3 years specifically in Marketo administration.
- Demonstrated and valid experience within marketo administration with proven success in designing and upkeeping of marketo admin management.
- Demonstrated experience driving innovation and process improvement that enables the business to achieve its objective.
- Ability to self-start and learn. Focused, organized and driven. Working with multiple stakeholders globally in a cross functional team set up.
- Capable of project-managing multiple priorities, while staying on top of timely communications with stakeholders. Excellent verbal and written communications and presentation skills.
- Possesses creative problem troubleshooting skills (e.g. reproducing error scenarios, investigation, and exercising solutions)
It would be a plus if you also possess previous experience in:
- CSS, HTML, Javascript, Python, MySQLÂ
- Agile frameworkÂ
- Salesforce (SFDC), Sitecore Content Management, Hybris Product Information Management, Data and Marketing Cloud.
Kapost/ Wrike and or other content operations software
At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrowâs science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering whatâs next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
