Manager-Campaign Strategist
1 month ago
Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
Manage day-to-day operations and execution of both organic and paid campaigns
Create maintain and optimize end-to-end Customer Journeys
Analyze customer data and identify trends and opportunities to optimize campaigns and improve KPIs/revenue
Review and validate campaign workflow/process flow for given campaign
Coordinate with stakeholders and ensure timely launch of the campaign
Monitor and optimize templates for content personalization
Collaborate with a cross-functional team that includes members from Content Marketing, SEO, Design, Brand etc
Required Technical and Professional Expertise
Proficient in marketing strategy development, with a focus on multichannel campaigns.
Strong understanding of digital marketing platforms, including social media, email, and content marketing.
Experience in market research and competitive analysis to inform campaign strategies.
Solid grasp of consumer behavior and the ability to translate insights into effective campaign messaging.
Familiarity with marketing analytics tools to measure and evaluate campaign performance.
Excellent written and verbal communication skills for crafting compelling campaign narratives.
Ability to collaborate with cross-functional teams, including creative, sales, and analytics teams.
Understanding of customer segmentation and targeting strategies.
Knowledge of CRM systems and their integration with marketing campaigns.
Project management skills to coordinate and execute campaigns on time and within budget.
Experience in building and optimizing campaigns
Experience with web analytics tools (Google Analytics, Adobe Analytics, etc.)
Experience with CRM software (Salesforce, HubSpot, etc.)
Experience in building omni-channel and multi-journey campaigns
Preferred Technical and Professional Expertise
Familiarity with A/B testing methodologies and data-driven decision-making.
Knowledge of SEO best practices and their integration into campaigns.
Understanding of web analytics tools (e.g., Google Analytics) for campaign measurement.
Exposure to personalization and dynamic content strategies.
Ability to leverage data visualization tools (e.g., Tableau or Power BI) for reporting.
Familiarity with emerging marketing technologies and trends.
Certification in relevant marketing or digital strategy certifications.
Knowledge of compliance and regulatory considerations in marketing.
About Business UnitIBM Consulting is IBM's consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients' businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.
This job requires you to be fully COVID-19 vaccinated prior to your start date and proof of vaccination status will be required before your start date. During the Onboarding process you will be asked to confirm your vaccination status, in case you are unable to get vaccinated for any reason, you can let us know at that stage. Please let us know if you are unable to be vaccinated due to medical or religious reasons. IBM will consider such requests on a case by case basis subject to submission of required proof by the candidate before a stipulated date.
Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location StatementWhen applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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