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Senior Marketing Automation Specialist
4 weeks ago
Experience - 4yrs
Location - kochi
CTC - upto 12lpa
Detailed job description -
Experience within an email marketing or marketing automation role; experience in SAAS is considered an asset.
An undergraduate degree (or higher) in Technology, Marketing, or Business, or equivalent work experience.
Experience using a CRM system such as Salesforce and marketing automation/email software like Pardot.
Strong knowledge of Salesforce to manage customer data and interactions.
Expert knowledge of Marketing Automation platforms such as Pardot, and the ability to use it to improve the customer experience.
Experience in managing and developing journeys for automating marketing communications, including 1:1, Lifecycle, Product, and Lead nurturing.
Hands-on experience in developing and implementing customer lifecycle journeys.
Experience in data analysis and the ability to use data to inform decision-making.
Advanced user of Microsoft Power BI, Excel, PowerPoint, and other key Microsoft Office tools.
Expertise in driving customer journey mapping through creative visual flows and outlining logic.
Experience in project management and the ability to work in an agile environment.
Must have knowledge of communication compliance best practices (CASL, PII, CAN-SPAM, GDPR).
Strong analytical skills and the ability to use data to inform decision-making.
Strong knowledge of HTML and CSS.
Strong knowledge of email marketing KPIs and conversion metrics.
B2B experience is an asset.
Pardot & Salesforce Certification is an asset.
To ensure efficiency and effectiveness in supporting teams located at the company's headquarters based in Ontario, Canada
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