Chief Manager

1 month ago

GurgaonGurugram, India iimjobs Full time

As Chief manager, channel marketing, the incumbent will be responsible for developing, driving and implementing channel marketing strategies and promotional campaigns for Agency channel

Responsible for:

- Developing channel marketing programs & marketing campaigns for enabling sales growth and revenue enhancement. Managing the channel marketing calendar for the channel

- Design & develop seller/customer/consumer engagement strategy in tandem with the brand purpose, vision and functional strategy of the function/organization.

- Take forward and build the brand common purpose and positioning across channel mark eting initiatives

- Champion all below the line, digital and experiential marketing initiatives- in line with the channel must wins

- Driving consumer and seller need identification through research and strategic initiatives

- Supporting channel transformation initiatives through marketing and communication interventions

- Ensure that stakeholders are up-to-date with new products and enhancements.

- Develop sales tools, marketing campaigns, digital campaigns and aids which will help accelerate product uptake amongst channel partners.

- Design and implement measurements to quantify ROI from channel marketing programs, quarterly thematic campaigns and co- marketing activities

- Develop and drive demand/lead generation marketing strategy, generating qualified prospects for the sales organization. Includes ongoing lead nurturing programs to support the channel leads.

- Work closely with brand marketing, digital team and product marketing on development and production of enablement tools and other campaign related collaterals. Example: conversation starters, video marketing, digital tools etc.

- Leverage brand assets effectively to build consumer preference and gain seller mindshare via strategic long term platforms.

- Build protection as a key product and category feature to drive seller conviction and develop sales tools and campaigns to support them.

- Develop, manage and drive cross-sell campaigns in partnership with the bank.

- Internal liaison- responsible for communicating all channel programs, campaigns and lead generating activities.

- Develop profitable marketing plan based on industry trends and competitor activities.

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