Technical Product Marketing Role

1 month ago

Any Location, India iimjobs Full time

About the Role:

We are searching for a highly motivated and experienced Technical Product Marketing Manager to join our team This role is crucial for driving the go-to-market strategy for our technical products within the technology sector.

The ideal candidate possesses a strong technical background, exceptional communication skills, and a passion for translating complex information into clear and compelling marketing messages that resonate with our target audience.

Responsibilities:

- Develop and execute comprehensive marketing plans specifically for technical products.

- Conduct in-depth market research and competitive analysis to uncover market opportunities and potential threats.

- Bridge the gap between technical aspects and marketing by translating features into engaging and impactful marketing messages (e. g.

, white papers, blog posts, case studies).

- Lead the creation and management of all product messaging and positioning across various marketing channels.

- Leverage your expertise in digital marketing tools, CRM platforms, and marketing automation software to optimize marketing campaigns.

- Collaborate effectively with cross-functional teams (sales, engineering, design) to ensure a unified and successful marketing strategy.

- Monitor and analyze marketing performance metrics to identify areas for improvement and campaign optimization.

- Maintain a pulse on the latest trends and innovations within the dynamic technology market.

Requirements:

- 6-11 years of experience in product marketing, with a demonstrated focus on technical products in the technology sector.

- Proven ability to communicate complex technical information in a clear, concise, and engaging manner for a non-technical audience.

- Extensive experience conducting market research, competitor analysis, and developing strategic marketing plans.

- Proficiency in utilizing digital marketing tools, CRM platforms, and marketing automation software.

- Deep understanding of the technology market, including current trends and customer needs.

- Expertise in technical marketing, with a proven track record of translating technical features into compelling marketing benefits.

- Strong strategic thinking skills with a keen eye for identifying market opportunities and anticipating competitive threats.

- Excellent written and verbal communication skills, combined with the ability to collaborate effectively with diverse teams.

- A demonstrated ability to create a variety of marketing content, including white papers, case studies, blog posts, and website copy.

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