Regional Marketing Lead

3 weeks ago

Bangalore, India Danaher Corporation Full time

Be part of something altogether life-changing

Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.

At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40+ countries, Cytiva is a place where every day is a learning opportunity – so you can grow your career and expand your skills in the long term.

Forming part of the Biotechnology segment at Danaher, we bring together dedicated technical expertise and talent to develop the next generation of life-changing therapeutics.

The Regional Marketing Lead for Cytiva is responsible for designing and executing tactical marketing activities for demand generation and to lead strategic initiatives across various opcos.

This position is part of the Regional marketing function located in Bangalore / Hyderabad / Mumbai / Pune and will be hybrid. At Cytiva, our vision is, to advance future therapeutics from discovery to delivery.

In this role, you will have the opportunity to:

  • Generate, nurture and qualify leads through field activity that aligns with the strategic objectives and meets or exceeds South Asia targets. Typically, this activity consists of events and meetings (F2F or virtual) with customers. It is expected that the regional marketer will spend a minimum of 50% time active in the field.

  • Manage local leads using the CRM system and following-up funnel progression with sales. Report the status of lead generation and lead management activity, defining actions where improvements are needed.

  • Interact and monitor the local markets, reporting on new trends, opportunities and other competition insights. Thought leadership and KOL engagement programs as part of strategic initiatives

  • Enable the sales teams around new technologies, focusing on product positioning and value proposition. Be an active part of a cross-functional team that generates and deploys new global marketing campaigns across digital and non-digital marketing channels

  • Manage marketing budget

The essential requirements of the job include:

  • Hold a degree or post graduate degree in life science.

  • 5-7 years of experience in commercial / field marketing / business development.

  • Hands-on experience on demand generation from various sources, market intelligence and analysis skills, product positioning, sales enablement.

It would be a plus if you also possess previous experience in:

  • Working with SFDC.

  • Understanding bioprocess and new modalities workflow.

  • Applying outcomes-driven marketing principles and understanding commercial key drivers to build a strong funnel and to support achieving sales revenue.

At Cytiva we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, hybrid working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a hybrid work arrangement in which you can work part-time at the Company location identified above and part-time remotely from your home. Additional information about this hybrid work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Cytiva can provide.

At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

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