ET Media Labs

1 month ago

Noida, India iimjobs Full time

SEO Lead


Overview:
An incredibly rare opportunity for a passionate hustler to join ET Medialabs, 10 year young Digital Marketing & Analytics company founded by IIT/IIM Alumni & backed by an award winning 200-member management team.The firm is highly reputed with a blue-chip pedigree & has consulted 300+businesses for driving digital marketing growth including some of the India's most sophisticated companies such as CRED, Licious, Unilever, Berger, Welspun, Lenskart, Mamearth, Ketto, Edureka, Goodearth, Blinkit, Forest Essentials, etc. plus many other traditional brands such & well-funded startups.The journey so far has blockbuster growth enabling tremendous experience & growth in a short time for a truly data driven, out of the box team.

Job Responsibilities:

- Understanding the Client's Search Engine Optimization (SEO) objectives & implementing it accurately.

- Conduct keyword research to guide content teams.

- Review technical SEO issues and recommend fixes.

- Optimize website content, landing pages and paid search copy.

- Direct off-page optimization projects.

- Collect data and report on traffic, rankings and other SEO aspects.

- Work with social media and PPC teams to optimize campaigns.

- Regularly perform thorough keyword research.

- Identify key SEO KPIs

- Monitor redirects, click rate,bounce rates and other KPIs.

- Ensuring that ranking and traffic objectives of the clients are met successfully.

Skills Required:

- Proven experience as SEO Lead or similar role.

- Knowledge of standard and current SEO practices.

- Knowledge of HTML/CSS.

- Experience with SEO reporting.

- Knowledge of web statistics like - Google analytics, Web Trends, Omniture etc

- Excellent communication skills.

- Strong organizational and leadership skills.

- People Management Skills

- Process Oriented

Location: Noida

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