IN10 Media
1 month ago
Assistant Manager Marketing
JOB DESCRIPTION:
- Ideating and strategizing 360-degree marketing campaigns for launch and sustenance campaigns
- Building organic reach and viewership (awareness, intention to watch) for shows and IP properties in the IN10 Media Networks portfolio through disruptive and innovative marketing strategy.
- Developing effective marketing communication plans
- Developing 360 degree marketing strategies with ATL and BTL plans. (TV plan, Print, Radio, Outdoor, On Ground, barters and events)
- To handle Digital plans with Paid and non-Paid media
- Strategic Partnerships and alliance with brands to create opportunities across Network. This include specific creative campaigns, media partnerships, grass root promotions, barters and events
- Handle influencer marketing to leverage the brands
- Collaborating with the Programming and Sales teams to unlock higher value for key advertisers and improving the brand affinity with current viewers.
- Liaising with internal Stakeholders, to manage the end to end delivery of marketing plans in a fast-paced and dynamic environment (Finance, Legal, Commercial, PR, OAP, Graphics, Digital and Programing team)
- Planning and handling Marketing budgets
QUALIFICATION: Post-graduate degree in Marketing from a top tier business school.
EXPERIENCE: 4 to 5 years of work experience in core television marketing and brand management, driving high impact ATL/BTL plans for a large brand
KNOWLEDGE AND SKILLS:
- Exposure to on-air & off-air promotion planning, running digital Paid Campaigns and conducting events.
- Experience in managing an end-to-end TVC creation and delivering campaign creatives.
- Proactive and highly organized with a superior ability to multi-task and manage project timelines.
- Excellent communication & presentation skills, and strong attention to detail
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