Manager - Market Research & Insight - FMCG (6-8 yrs)

1 month ago

Mumbai, India iimjobs Full time

Market Research & Insight Manager - FMCG


Our Client, a Leading FMCG company is looking out for a Customer Experience, Market Research & Insight Manager to be based at Corporate Office in Mumbai.

POSITION PURPOSE:

- Customer Experience will work across the organization to identify key markets, customers, and product portfolios we should address for a successful strategy and profitable growth.

- This position will allow Sales partners to introduce themselves as specialists and develop their role not only for sales but also as strategic partners to provide solutions and help our customers grow.

- This position will provide research support to the local Sales Teams in India in Innovation, product development projects, getting to know the market, and products from a consumer perspective, Designing and implementing market research plans, ensuring the Profitability of ad hoc market research projects and optimizing decision making by the appropriate use of market research results and consumer insights for our businesses.


- This position will closely work with the Sales & Financial teams to make sure results are understood and used internally in a strategic business performing way pointing out business opportunities and recommending strategic solutions based on consumer/shopper understanding/behavior.

ESSENTIAL FUNCTIONS:

- Analyze potential markets from a customer, competitor and consumer standpoint, store checks IN countries with Sales Partners, tasting sessions with R&D and Sales

- Design the market research plan & implement with the companies selected for providing market and consumers insights data working hand in hand with local Sales partners

- Align business-driving insights with Local Sales partners, share internally and externally with Customers, define a strategy, Customer meetings, Presentations.

- Tracking Innovation in business, prepare Market & Financial reports summary to improve our Portfolio.

What you need to succeed:

- Experience as a research supplier or in-house client within the Consumer-Packaged Goods (CPG) industry is preferred.

- The effective candidate shall also possess excellent communication and organizational skills with an ability to work effectively in a fast paced and dynamic team environment.

- Ability to travel up to 40%

Qualification: Bachelor's Degree with MBA Marketing/PGDBM

Experience: 6-8 years of experience in experience in Market Research and Analysis

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