Salesforce Marketing Cloud
2 weeks ago
Salesforce Marketing Cloud
Experience: 8+ years
Location: Chennai
Notice Period: Immediate to 30 days
Job Description:
- Builds and optimizes our digital marketing programs, with a focus on creating sophisticated nurture programs for leads and customers in various segments and stages of the funnel
- Builds multichannel marketing programs (email, SMS, direct mail), including working collaboratively on creative development, list management and segmentation strategies, cadence, testing, journey mapping, execution, tracking and optimization.
- Works closely with the stakeholders to support the SFMC Campaign infrastructure and architecture.
- Stays up to date on email and demand-gen best practices to develop clear recommendations on how to improve response rates and overall engagement
- Standardizes and optimizes marketing automation processes and QA procedures to ensure flawless delivery of campaigns
- Continuously monitors daily/weekly/quarterly reporting of database KPIs, including campaign performance (email / webinars / program effectiveness)
- Creates and maintains best practices and documentations
- Experience in relational databases, data structures, creating data schema and SQL
Interested candidates please do share your updated CV with nivetha.harikrishnan@htcinc.com along with below mentioned details:
Total years of Exp.:
Rel. Exp. in Salesforce:
Rel. Exp. in Marketing Cloud:
Rel. Exp. in Journey's segmentation link, SMS, Email:
Notice Period:
CTC:
E.CTC:
Current Location:
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