Salesforce Marketing Cloud

2 weeks ago


Chennai, India HTC Global Services Full time

Salesforce Marketing Cloud

Experience: 8+ years

Location: Chennai

Notice Period: Immediate to 30 days


Job Description:

  • Builds and optimizes our digital marketing programs, with a focus on creating sophisticated nurture programs for leads and customers in various segments and stages of the funnel
  • Builds multichannel marketing programs (email, SMS, direct mail), including working collaboratively on creative development, list management and segmentation strategies, cadence, testing, journey mapping, execution, tracking and optimization.
  • Works closely with the stakeholders to support the SFMC Campaign infrastructure and architecture.
  • Stays up to date on email and demand-gen best practices to develop clear recommendations on how to improve response rates and overall engagement
  • Standardizes and optimizes marketing automation processes and QA procedures to ensure flawless delivery of campaigns
  • Continuously monitors daily/weekly/quarterly reporting of database KPIs, including campaign performance (email / webinars / program effectiveness)
  • Creates and maintains best practices and documentations
  • Experience in relational databases, data structures, creating data schema and SQL


Interested candidates please do share your updated CV with nivetha.harikrishnan@htcinc.com along with below mentioned details:


Total years of Exp.:

Rel. Exp. in Salesforce:

Rel. Exp. in Marketing Cloud:

Rel. Exp. in Journey's segmentation link, SMS, Email:

Notice Period:

CTC:

E.CTC:

Current Location:



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