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Senior Creative Director

2 months ago


Gurugram, India Hashtag Orange Full time

The Senior Creative Director (Art) is responsible for leading the visual direction and artistic execution of projects across multiple platforms. This role involves managing a team of designers, artists, and other creative professionals to develop innovative and visually compelling concepts that align with the brand’s vision. The Senior Creative Director (Art) collaborates closely with copywriters, marketing teams, and clients to ensure the creative output meets strategic goals and brand guidelines.

Key Responsibilities

  • Creative Leadership: Lead and inspire the creative team to develop original concepts and designs that align with the brand's identity and client objectives.
  • Visual Strategy: Define and implement the visual style and direction for projects, ensuring consistency across all media platforms.
  • Project Management: Oversee the entire creative process, from concept development to final execution, ensuring projects are delivered on time and within budget.
  • Collaboration: Work closely with the Senior Copywriter and other departments such as marketing, product development, and sales to ensure cohesive and integrated campaign strategies.
  • Client Interaction: Present ideas and concepts to clients, gathering feedback, and making necessary adjustments while maintaining the integrity of the original vision.
  • Trend Analysis: Stay up-to-date with industry trends and best practices, incorporating innovative techniques into the creative process.
  • Mentorship: Mentor and develop junior designers and creative staff, fostering a collaborative and growth-oriented environment.
  • Quality Control: Ensure all visual materials produced meet high standards of creativity and quality.
  • Brand Consistency: Maintain and enforce brand standards across all projects to ensure a consistent visual identity.