Creative Copywriter

2 weeks ago


Bengaluru, India redBus Full time

Role: Creative Supervisor


Experience Required: Minimum 4 years in a Copywriter/Senior Copywriter role.


Must-Have:

  • Proficiency in Hindi, including the ability to write copy in Hindi script.
  • Expertise in creating campaign ideas tailored for Bharat, with a deep understanding of its nuances and insights.
  • Experience in crafting digital and offline brand campaigns.
  • Ability to develop film insights and write scripts in Hindi.


Key Skills:


  • Creative Writing: Strong writing skills in both Hindi and English.
  • Bilingual Proficiency: Fluent in ideating and writing in both languages, whether it’s writing a Hindi poem or conceptualizing a campaign for Bharat travelers.
  • Social Media Expertise: Experience in creating social media content for brands.
  • Creative Storytelling: Proven skills in storytelling, social content creation, brand campaign ideation, and user insight analysis.
  • Analytical Thinking: Experience in driving digital campaigns and offline ideas.
  • Clear Communication: Strong written and verbal communication skills with the ability to understand briefs and convey them seamlessly to the creative team.


Key Responsibilities:


  • Plan and supervise creative projects for team FUEL.
  • Oversee projects from idea inception to execution.
  • Maintain brand tone of voice, creative guidelines, and quality standards across all work.
  • Collaborate with designers and copywriters to develop concepts, discuss ideas, and drive execution.
  • Manage creative projects, plan timelines, and ensure seamless workflow for team FUEL.
  • Drive growth in redBus’ creative storytelling and enhance the brand’s online and offline presence.


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