Assistant _Category _Manager

About the organisation:

MAISON D' AURAINE is a conglomerate with a portfolio of premium brands in hair, beauty, and personal care. We started our journey in 2014 by partnering and launching "Gkhair" in India and over the course of the last 10 years, we have cemented our position as the leader in this category servicing 15000 salons across 300 cities of India. Gkhair, pH, & Keune are our three primary brands today but we are launching many more exciting products and brands this year. The company's detailed logistics footprint, automated business practices, round-the-clock service support, innovative marketing strategies, and in-depth research have helped it establish a leadership position in the industry. MAISON D' AURAINE strives to nurture hair and skin care business experts in the country by providing world-class education and services in collaboration with global trendsetters and artists.

The company has also set up its own state-of-the-art R&D & manufacturing facility in Gurgaon, India which focuses on innovating science behind beauty and curating home grown brands coming out of India for global markets. Sustainability & clean beauty are the key principles driving innovation & development of new brands in the organization.

The group also has a flourishing tech arm called "ALT tech" where the dynamic & talent team of engineers & product owners are developing new age websites, digital commerce focussed marketplaces, android and Ios apps, ERP & CRM solutions for Beauty & other industries.

Join us today to be a part of the New Age Beauty Revolution coming out of India

Job Overview:

We're looking for Assistant Category Manager who thrive on delivering exceptional experiences and shaping industry standards. If you're dedicated to transforming the beauty shopping experience and driven to exceed customer expectations, we invite you to bring your talents to our team.An excellent category manager must have extensive experience in understanding consumer needs and the retail environment. They must have a commercial mindset and full comprehension of marketing and sales principles.

Roles and Responsibilities:

Assistant Category Managers at GlamourBook owns the Growth, P&L and Customer experience of the category they have been assigned to, key roles and responsibilities include:

Partner & Vendor Management

1)Cultivate and maintain relationships with brand partners, vendors, to expand brand presence and drive collaboration opportunities.

2)Negotiate partnerships, sponsorship agreements, and co-marketing initiatives to enhance brand visibility and reach new audiences.

3)Coordinate with vendors to ensure alignment with brand guidelines, product quality standards, and promotional strategies.

Assortment Planning and Management:

1)Assist in the development and execution of category assortment plans in alignment with business objectives, customer preferences, and market trends.

2)Collaborate with vendors and suppliers to source new products, negotiate terms, and manage relationships to ensure a diverse and compelling product assortment.

Product Merchandising and Presentation:

1)Support the creation and maintenance of product listings, including product descriptions, images, and attributes, to ensure accuracy, consistency, and optimal presentation.

2)Implement merchandising strategies to maximize product visibility, cross-selling opportunities, and conversion rates across the online marketplace.

Category Performance Management:

1)Analyze category performance metrics such as sales, margins, inventory turnover, and customer feedback to identify opportunities for improvement.

2)Monitor competitor activities and market trends to stay informed and adapt strategies accordingly.

Pricing and Promotions:

1)Assist in analyzing pricing data, competitor pricing strategies, and market trends to optimize pricing and promotional strategies within assigned categories.

2)Support the planning and execution of promotional campaigns, discounts, and special offers to drive sales and customer acquisition.

Brand Performance Analysis and Reporting:

1)Track key performance indicators (KPIs) related to brand awareness, customer perception, and sales performance.

2)Generate regular reports and dashboards to assess the effectiveness of brand initiatives and campaigns.

3)Analyze data, draw insights, and provide actionable recommendations to optimize brand strategy and drive continuous improvement.

Brand Marketing and Campaign Management:

1)Plan, execute, and optimize multi-channel marketing campaigns to drive brand awareness, customer acquisition, and engagement.

2)Collaborate with marketing, creative, and content teams to develop compelling brand assets, including ad creatives, social media content, and email campaigns.

3)Monitor campaign performance, analyze results, and iterate strategies to maximize ROI and achieve business objectives.

Requirements:

• 3-5 years of experience in brand management, marketing, or related roles, preferably within the ecommerce or consumer goods industry.
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Strong creative and strategic thinking skills, with the ability to translate business objectives into actionable plans and initiatives.
• Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
• Analytical mindset with proficiency in data analysis and reporting tools.
• Experience working with ecommerce platforms, digital marketing channels, and social media platforms.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.