Media Planning Manager

2 weeks ago

Bengaluru, India The Media Ant Full time

Company Description

The Media Ant is a 12-year-old platform for media discovery, planning, and execution of marketing campaigns. We aim to disrupt the traditional ad campaign execution process through a physical media agency and replace it with a self-serve advertising platform. The platform should work equally well for both online and offline media.

This platform will empower any advertiser, irrespective of their budget and level of marketing understanding, to go ahead and launch a campaign. The Media Ant is the winner of various startup awards and is used by more than a million users yearly. Please visit our website (www.TheMediaAnt.com) to learn more.


Role of the Media Planning Team

The Media Planning team provides relevant and custom media solutions to the brands. This includes the selection of the right media vehicles, budget allocation, measurement, and helping the brands understand the rationale of the recommendation

The Media Planning team closely works with the Account Management (client-facing) team and the Media buying (publisher-facing) team during media planning.

Media Planner

Media planners devise strategies for advertising campaigns so that they reach their target audience and have the intended impact within an agreed budget. This involves understanding the audience, their needs, preferred media, and platforms, as well as the brands aiming to reach them.


What makes this role interesting?

1. Understanding of the advertising media landscape

2. A blend of science, creativity and technology

3. Dynamic: Exposure to a variety of clients from different industries



Education/Job Experience Required: 

  1. MBA
  2. Work experience between 5 -10 years
  3. Should have worked in a media agency or a media house in a Media Planning or Client Servicing role



Day-to-Day Work:

  • Internal or client meeting - to understand the campaign brief
  • Usage of media tools such as Adex, Ad clarity, BARC, TMA planning tool
  • Responsible for creating 360-degree multi-vertical media plans.
  • Interacting with other members of the media planning team.
  • Attending plan presentations and pitch meetings
  • Capturing the client feedback and implementing the learnings
  • Tracking and monitoring the progress of assigned planning requests


Must-Have:

  • Media Planning experience in Digital/TV or Client Servicing experience in a Media Agency/Media House
  • Good written and verbal communication skills
  • Good logical reasoning, arithmetic, and analytical abilities
  • Working knowledge of MS Excel & PowerPoint
  • Quick to observe – Trends in the market, Campaign issues, client expectations, team issues


Good to Have:

  • Multimedia planning experience
  • Experience in working with media planning/market research tools
  • Experience in digital media planning
  • Past Agency experience

 

Location: Bangalore

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