Lead Business Analyst
4 days ago
Role Overview
The Lead Business Analyst for Marketing will lead critical business analysis initiatives,
focusing on strategic projects and complex business challenges. This role requires advanced
analytical skills, stakeholder management, and the ability to influence business decisions
through data insights. The Lead Business Analyst will take ownership of delivering actionable
recommendations that drive business growth and efficiency.
Key Responsibilities
● Strategic Analysis & Insights: Lead the analysis of complex business
challenges, providing strategic insights and recommendations.
● Project Leadership: Manage and drive business analysis initiatives from concept
to implementation, ensuring alignment with organizational goals.
● Data-Driven Decision Making: Analyze large datasets to identify trends, generate
insights, and support data-driven decisions.
● Stakeholder Management: Act as a key liaison between business teams and
technical teams, facilitating collaboration and ensuring alignment on project
objectives.
● Process Improvement: Identify opportunities for process optimization and lead
efforts to implement solutions that enhance efficiency.
● Reporting & Documentation: Create detailed business cases, reports, and
documentation to support decision-making and project execution.
Qualifications
● 2+ years of experience in marketing analytics is mandatory
● Bachelor's degree in Business Administration, Data Analytics, or a related field
(MBA preferred).
● 4+ years of experience in business analysis, with a track record of managing
complex projects.
● Strong analytical skills and proficiency in data visualization and business
intelligence tools.
● Exceptional stakeholder management and communication skills.
● Proven ability to lead cross-functional teams and drive results.
● Strong problem-solving skills and attention to detail.
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