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Social Media

2 months ago

Gurugram, India EventGraphia Full time

EventGraphia is fast growing start-up providing tech enabled wedding photography services pan India. We are revolutionizing the $20 billion wedding & events industry using our tech enabled optimisations.


Job Summary:

The Social Media and Marketing Manager for EventGraphia will be responsible for crafting and executing marketing strategies that highlight our brand’s unique storytelling through wedding photography. This role demands a blend of creativity, a deep understanding of wedding & social media trends, and proficiency in digital marketing to drive engagement, generate leads, and enhance our brand’s online presence.


Key Responsibilities:


• Strategy Development:

• Develop and implement a comprehensive social media strategy tailored to attract engaged couples, wedding planners, and other industry stakeholders.

• Stay up-to-date with wedding industry trends and incorporate them into our social media and marketing strategies.

• Identify target demographics, including engaged couples, newlyweds, and families, to tailor content and campaigns that resonate with their needs and desires.

• Content Creation & Management:

• Create, curate, and manage all published content (including treading & engaging reels, , wedding stories,client testimonials, and behind-the-scenes footage) on social media platforms.

• Work closely with the photography team to select and showcase the best images and videos from weddings, ensuring they align with brand aesthetics.

• Design and maintain a content calendar that aligns with key wedding seasons, holidays, and special events.

• Community Management:

• Engage with our online community by responding to inquiries, comments, and messages from potential clients

• Cultivate relationships with wedding influencers, bloggers, and other key figures in the wedding industry.

• Monitor and respond to reviews on social media and other platforms, ensuring high customer satisfaction and a positive brand image.

• Campaign Management:

• Plan and execute targeted social media campaigns, including paid ads, giveaways, and collaborations with wedding vendors & influemcers

• Collaborate with the photography team to create campaigns around specific wedding styles, themes, or photography packages.

• Track and report on the success of campaigns, focusing on lead generation, engagement, and brand visibility.

• Analytics & Reporting:

• Analyze social media performance using tools like Instagram Insights, etc., to optimize future content and campaigns.

• Provide regular reports on social media activities, focusing on metrics that align with business goals such as client inquiries and bookings.

• Use insights from data to refine marketing strategies and content to better connect with our target audience.

• Branding & Awareness:

• Ensure consistent brand messaging across all social media platforms, reflecting our commitment to capturing authentic, emotional wedding moments.

• Increase brand visibility by creatively showcasing our portfolio and client experiences through various digital channels.

• Highlight client testimonials, unique wedding stories, and successful shoots to build trust and brand loyalty.