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Creative Director
4 months ago
“Publicis Groupe is looking for great talent in Account Management, Creative and Planning, to be a part of our 28 member team, to deliver best-in-class digital solutions for one of the biggest FMCG businesses in the country. Be a part of this team that collaborates very closely, to do impactful work in the digital space for some of the best brands in the marketing/advertising world.”
Experience: 10 – 12 years
Role Overview:
Creative Strategy and Vision:
- Developing Creative Direction: Set the overall creative direction for campaigns, ensuring alignment with client objectives and brand identities.
- Idea Generation and Conceptualization: Lead brainstorming sessions and ideation processes to generate innovative concepts and strategies.
- Campaign Planning: Work closely with account management, strategy, and client teams to translate client briefs into creative strategies.
Team Leadership and Management:
- Team Building: Build and lead a highly skilled and motivated creative team comprising designers, copywriters, art directors, and other creatives.
- Mentoring and Guidance: Provide mentorship, feedback, and guidance to nurture talent, encouraging creative growth and excellence.
- Resource Allocation: Allocate resources effectively, balancing workloads and skillsets to maximize team productivity.
Execution and Collaboration:
- Creative Oversight: Oversee the development and execution of creative concepts, ensuring they meet quality standards and align with brand guidelines.
- Collaboration: Foster collaboration among creative teams and cross-functional departments (accounts, production, strategy) to execute integrated campaigns.
- Client Interaction: Act as a key liaison with clients during creative presentations, addressing feedback and aligning creative strategies with client needs.
Innovation and Industry Awareness:
- Staying Current: Keep abreast of industry trends, emerging technologies, and best practices to infuse innovation into campaigns.
- Experimentation: Encourage a culture of experimentation and exploration to push creative boundaries and deliver cutting-edge work.
- Creative Pitching: Lead pitches and presentations for potential clients, showcasing the agency's creative capabilities.
Quality Control and Performance Evaluation:
- Quality Assurance: Ensure the highest standard of creative output, reviewing and approving creative materials before client presentation.
- Performance Assessment: Set KPIs, evaluate campaign performance, and gather feedback to continually improve creative strategies.
Business Growth and Client Relationships:
- Client Retention and Growth: Partner with account management teams to retain clients and expand business opportunities through creative excellence.
- New Business Development: Contribute to new business pitches by providing innovative creative ideas that align with potential client needs.
Requirements:
- Experience: Significant experience (12+ years) in a creative leadership role within an advertising agency or related industry.
- Creativity: Demonstrated ability to generate original, effective, and impactful creative concepts.
- Leadership Skills: Strong leadership, communication, and team-building abilities.
- Strategic Thinking: A strategic mindset to align creative work with business goals and market trends.
- Tech Proficiency: Proficiency in relevant design and creative software tools.
- Client Management: Ability to manage client relationships and interpret client needs into effective creative strategies.
Additional Information:
This role requires a visionary leader who can inspire and guide creative teams, collaborate effectively across departments, maintain high standards of creative excellence, and drive the agency's success through innovative and impactful campaigns.
