Lead - Field Research & Analysis

4 weeks ago


Greater Delhi Area, India LeadSquared Full time

Job Title: Lead - Field Research & Analysis (Strategy team)

Location: Delhi or Mumbai


Job Description:

LeadSquared is actively seeking a seasoned professional to join our strategy team in the role of Lead - Field Research & Analysis. As a key contributor, you will play a critical role in shaping our product strategy and market positioning through in-depth research, analysis, and strategic insights. You'll start as an individual contributor but eventually build a team under you as manager.


Responsibilities:

  • 50 customer demos/surveys per quarter, in current and potential new markets. 60% in field, 40% in office.
  • Conducting comprehensive product research meetings (in the field, in person) to understand market trends, customer needs, and competitive landscapes.
  • Deriving actionable insights from field primary and secondary research data to inform strategic decision-making.
  • Calculating market size, identifying growth opportunities, and providing strategic recommendations.
  • Creating Go-to-Market (GTM) strategies based on thorough market analysis and customer feedback.
  • Owning and developing strategic decks and outputs for internal and external stakeholders.
  • Leading other strategic research programs to enhance our understanding of market dynamics.
  • Collaborating closely with cross-functional teams to ensure alignment of research findings with business goals.


Requirements:

  • 3-6 years of experience in strategic roles, with a focus on in-field primary research & analysis.
  • Proven expertise in conducting in-depth market research and deriving actionable insights.
  • Strong analytical skills with an excellent hold on Excel for data analysis and visualization.
  • Experience in creating and implementing Go-to-Market (GTM) strategies.
  • Ability to work independently in an individual contribution role, demonstrating self-motivation and initiative.
  • Excellent communication and presentation skills to convey complex ideas and insights to diverse stakeholders.



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