Paid Media Expert

3 weeks ago

Gurugram, India DamGoodFish Full time

Company Description

Welcome to Dam Good Fish, where innovation meets freshness. As pioneers in the industry, DamGoodFish has introduced the revolutionary concept of 'dam to table' to India, ensuring exceptional seafood quality. With a commitment to freshness, DamGoodFish brings the finest selection of fish straight from the dam to your table for a unique dining experience.


Role Description

In this role, you will be responsible for managing Meta & Google ad campaigns, building retention strategies, and generating sales by engaging with our Ideal Customer Profile (ICP). The ideal candidate is a quick learner, process-driven, open-minded, and possesses excellent English language skills. This role requires a proactive individual with hands-on knowledge of Google & Meta Ads, CRM platforms like AiSensy, Moengage, Zoho.


The successful candidate will be responsible for developing and implementing paid digital marketing strategies, campaigns, and content that will enhance the company's presence online. Additionally, they will be responsible for analysing campaign results and making recommendations to improve performance.


Job Role and Responsibility

As a Paid Media Expert, your daily task will consist of:

  • Individually execute end to end paid media campaigns on platforms like Meta & Google with understanding of tracking parameter to capture RoI metrics of the campaigns.
  • Managing marketing programs and campaigns within marketing budget & goals.
  • Responsible for paid social, CRM and SEM.
  • Accountable for expected results like Leads, Revenue through paid media channels.
  • Stay updated on industry trends and leverage new features and tools on Google/Meta.
  • Identify and connect with key decision-makers in target industries.
  • Implement A/B testing and analyse campaign performance to optimize results.
  • Monitor and analyse key metrics to assess the performance of paid media campaigns.
  • Provide regular reports to the management team, highlighting successes and areas for improvement.
  • Run integrated cross channel marketing campaigns on Google Search, Meta, YouTube etc.
  • Drive growth and revenue with direct attribution to your campaigns.
  • Performing keyword optimization and discovery.
  • Working with stakeholders to execute global campaigns covering multiple geographies.
  • Present and discuss findings of the running campaigns to globally located stakeholders and drive efficiency in the campaigns.


Qualifications

  • Experience – 2-4+ years of experience in paid media
  • Proven experience in Google/Meta marketing with a focus on revenue generation.
  • Previous experience in a SaaS company is highly desirable.
  • Exceptional written and verbal communication skills
  • Excellent attention to detail and accuracy
  • Good understanding of social and SEM best practices
  • Strong understanding of paid advertising fundamentals and analytics.
  • Creative thinking and problem-solving abilities.
  • Ability to work independently and as part of a collaborative team.
  • Results-driven with a passion for achieving and exceeding targets.
  • Strong project management skills, with the ability to balance multiple projects and meet deadlines.


Key Skills

  • ROI Campaigns
  • Revenue Generation
  • Meta ads Marketing
  • Google ads Marketing
  • Sales pipeline generation
  • SaaS Marketing


Qualifications

  • Interpersonal Skills, Communication, and Customer Satisfaction skills
  • Customer Support and Analytical Skills
  • Experience in developing customer acquisition and retention strategies
  • Excellent verbal and written communication skills
  • Ability to analyze customer feedback and data to drive decisions
  • Strong problem-solving abilities
  • Experience in the food or hospitality industry is a plus
  • Bachelor's degree in Marketing, Business, or related field

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