Social Media Strategist
3 weeks ago
If you instantly get the ‘very demure, very mindful’ reference, we need to talk. 🫵🏻
At SIP Abacus New Zealand & Australia, we’re on the lookout for a Social Media Strategist + Social Media Manager (SMM) to bring their A-game. If you live for good memes and viral strategies (and lowkey wanna be besties with Prime Video’s SMM), this one’s for you. Oh, and if you’ve got a hang of edu-marketing, it’s a huge plus.
This is a remote position, clocking in at 8–9 hours per day. Your hours would be from 12:30 PM NZDT to 9:30 PM NZDT (that’s 5:00 AM IST to 2:00 PM IST). You’ll report to the CCO (Chief Creative Officer).
What You’ll Do:
- Build and tweak killer social strategies for all of SIP Abacus’ socials: Instagram, Facebook, TikTok, YouTube, LinkedIn, and Pinterest.
- Research our audience—what they love, what they want, and where they hang out online.
- Create and manage content calendars to plan, schedule, and post content seamlessly across all platforms.
- Coordinate with the CCO to pitch and execute viral campaigns that get folks talking.
- Define performance goals and track the big numbers—engagement, growth, conversions—so we know what’s working.
- Run paid social ads, community engagement campaigns (think contests or giveaways), and manage Instagram pods.
- Partner with influencers and content creators for authentic collabs.
- Manage sponsorships, partnerships, and co-branded campaigns.
- Respond to DMs, comments & queries like a pro, and handle “oops” moments.
- Collab with design and marketing teams to keep everything on-brand and aligned.
- Use data insights to refine strategies and get better results every month.
- Stay on top of social media trends, new tools, and features (Instagram Threads? TikTok memes? You’ll know first).
- Pitch innovative ideas to make us stand out in the education space.
What You’ve Got:
- Some Kim K energy aka 3-4 years of experience owning social content.
- Experience in graphic designing tools like Canva & other video editing software.
- You love team ideation sessions (aka solid interpersonal + collab skills).
- Experience in SMM tools (think Khoros, Sprinklr) + project management tools.
- You’re obsessed with moment marketing + viral marketing.
- A knack for social ads + analytics platforms.
- Know the difference between a good meme and a bad meme... and how to use them both. 🫡
Portfolio, Please
Got stuff you wanna show off? Hit us up with your portfolio that includes relevant campaigns & viral social content (videos, preferably). 🤝
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