Social Media Strategist

3 weeks ago


India SIP Abacus ANZ Full time

If you instantly get the ‘very demure, very mindful’ reference, we need to talk. 🫵🏻


At SIP Abacus New Zealand & Australia, we’re on the lookout for a Social Media Strategist + Social Media Manager (SMM) to bring their A-game. If you live for good memes and viral strategies (and lowkey wanna be besties with Prime Video’s SMM), this one’s for you. Oh, and if you’ve got a hang of edu-marketing, it’s a huge plus. 


This is a remote position, clocking in at 8–9 hours per day. Your hours would be from 12:30 PM NZDT to 9:30 PM NZDT (that’s 5:00 AM IST to 2:00 PM IST). You’ll report to the CCO (Chief Creative Officer).



What You’ll Do:


  • Build and tweak killer social strategies for all of SIP Abacus’ socials: Instagram, Facebook, TikTok, YouTube, LinkedIn, and Pinterest. 
  • Research our audience—what they love, what they want, and where they hang out online. 
  • Create and manage content calendars to plan, schedule, and post content seamlessly across all platforms.
  • Coordinate with the CCO to pitch and execute viral campaigns that get folks talking.
  • Define performance goals and track the big numbers—engagement, growth, conversions—so we know what’s working.
  • Run paid social ads, community engagement campaigns (think contests or giveaways), and manage Instagram pods. 
  • Partner with influencers and content creators for authentic collabs.
  • Manage sponsorships, partnerships, and co-branded campaigns.
  • Respond to DMs, comments & queries like a pro, and handle “oops” moments.
  • Collab with design and marketing teams to keep everything on-brand and aligned.
  • Use data insights to refine strategies and get better results every month.
  • Stay on top of social media trends, new tools, and features (Instagram Threads? TikTok memes? You’ll know first).
  • Pitch innovative ideas to make us stand out in the education space.



What You’ve Got: 


  • Some Kim K energy aka 3-4 years of experience owning social content. 
  • Experience in graphic designing tools like Canva & other video editing software.
  • You love team ideation sessions (aka solid interpersonal + collab skills). 
  • Experience in SMM tools (think Khoros, Sprinklr) + project management tools.
  • You’re obsessed with moment marketing + viral marketing.
  • A knack for social ads + analytics platforms. 
  • Know the difference between a good meme and a bad meme... and how to use them both. 🫡


Portfolio, Please


Got stuff you wanna show off? Hit us up with your portfolio that includes relevant campaigns & viral social content (videos, preferably). 🤝 




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