Copywriter

2 weeks ago

Bengaluru, India Healthify Full time

Job Description:

Are you a master of words with a flair for creativity? Join our marketing team as a Creative Copywriter and help us craft compelling narratives that resonate with our audience. You will be responsible for writing engaging copy for various platforms, including social media, performance and brand ads, and CRM & In-App channels. Your words will inspire and motivate people to lead healthier, happier lives.


Key Responsibilities:

Social Media Posts:

-Create engaging and shareable content for Instagram, Facebook, YouTube, LinkedIn, Twitter (X), and our e-commerce platforms.

-Develop copy that captures our brand voice and connects with our audience.

Performance & Brand Ads:

-Write compelling copy for graphics and video scripts for Meta Ads (Facebook & Instagram), Google Ads (YouTube, Discover, GDN), and other advertising platforms, including our e-commerce products.

-Ensure the copy is aligned with campaign objectives and drives engagement and conversions.

CRM & In-App Channels:

-Craft persuasive messages for WhatsApp, SMS, Email, Push Notifications, and In-App banners.

-Develop copy that encourages user engagement and drives action through CRM and in-app channels.

Creative Collaboration:

-Work closely with the marketing team, designers, and video editors to develop cohesive and impactful campaigns.

-Participate in brainstorming sessions to generate innovative ideas for content and campaigns.

Content Strategy:

-Contribute to the development of content strategies that align with our brand goals and marketing objectives.

-Stay updated on industry trends, competitor activities, and best practices in copywriting and digital marketing.

Product and Service Descriptions:

-Create compelling descriptions for our products and services listed on our app, website, and online store.

E-commerce Products:

-Develop persuasive copy for product listings, banners, packaging, and labels to enhance user engagement and drive sales.


Qualifications:

-Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.

-Proven experience as a copywriter with a strong portfolio showcasing work across various platforms.

-Exceptional writing, editing, and proofreading skills.

-Strong understanding of social media platforms and their respective audiences.

-Ability to write persuasive and engaging copy for ads and CRM channels.

-Creative thinking with the ability to generate innovative ideas and concepts.

-Excellent communication and collaboration skills.

-Ability to work independently and manage multiple projects in a fast-paced environment.

-Passion for health and fitness, with a keen interest in motivating others to lead healthier lives.


What We Offer:

-A dynamic and creative work environment at a leading health-tech startup.

-Opportunities for professional growth and development.

-Collaboration with a passionate and innovative team, contributing to both our marketing efforts and e-commerce initiatives.

-A chance to make a significant impact on our brand and inspire people to live healthier, happier lives.


Join us in our mission to Healthify a Billion Lives by creating powerful and inspiring content that resonates with our audience Apply now and be a part of our creative journey.

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