Copywriter
3 weeks ago
Job Title: Copywriter
Location: Bangalore, Work from Office
Kapiva is recruiting a Copywriter - Marketing with at least 3 years of experience in copywriting
for performance advertising, content management, and writing across different mediums. The
scope of this role is the content creation and management for all paid marketing efforts at
Kapiva – Facebook ads, Marketplace ads (Amazon, Flipkart, BB, etc), Videos, Content
Marketing, PR content, or any other marketing material.
Job responsibilities include:
1. Developing creative copies and scripts for digital ads across all formats- static, motion
graphics, videos, etc. based on product briefs
2. Execution and management of Kapiva’s content creation primarily across paid
advertising mediums and social media
3. Developing a clear strategy and vision for content campaigns and managing a team of
content writers, video specialists, and/or freelancers
4. Research, write, edit and proofread all levels of copy included headlines and body copy,
for online, offline, external, and internal needs
5. Supporting the sales channels in developing sharp communication targeted at
consumers across the customer lifecycle
6. Supporting the marketing function in developing world-class content communication in
the themes of health, wellness, and Ayurveda
7. Liaising with designers, freelancers, agencies, etc as required to achieve the
organization’s content objectives
8. Continuously innovating and tapping latest trends to push the bar on Kapiva’s content
quality.
We are looking for:
1. Bachelor's degree required; a postgraduate degree or diploma in communications is
preferred - 0-3 Years of experience in copywriting with 2+ years of ad agency
background - Ability to come up with creative ideas with strong storytelling skills
2. Fundamental understanding of digital advertising
3. Experience with video scripting and mood boarding is a plus
4. Passionate about building a consumer brand
About Us:
Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural
foods to Indian consumers. We help bring the wisdom of India’s ancient food traditions to
modern-day consumers. Kapiva's high-quality product range includes Herbal Juices, Ghee,
Cold-Pressed Oils, Nutrition Powders, and much more. Our products are top performers on
online marketplaces (Amazon, Flipkart, Big Basket, and many others), we're growing our
presence offline in a big way (Reliance, Nature’s Basket, Noble Plus, etc) and we’re Series A
funded by India’s best Consumer VC Fund – Fireside Ventures (invested in Epigamia, Paper
Boat, Yoga Bar, and many other iconic brands).
The team at Kapiva is headed by
Ameve Sharma: worked @McKinsey, @Baidyanath; studied @INSEAD & NYU and
We’re creating a new brand with a unique story and are looking for a team to help us grow our
business. You’d be joining a young, hungry team with a culture of honesty, humility, and hard
work. We’ve grown sales 4x in the last 12 months and served more than 10 Mn+ customers.
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