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Content Writer

3 months ago

Greater Bengaluru Area, India MiStay - India's Largest Hourly Hotels Full time

What is the larger purpose and impact of this role?

'Hotel by the Hour' is a misunderstood term, often looked down due to negative perception built about it traditionally. Content is going to be the centre of the marketing efforts at MiStay and will be pivotal in changing this perception while building a highly engaged loyal customer base.

The Content Writer will take ownership over MiStay’s content strategy and play crucial role in building MiStay’s brand and attaining growth.


What would be the responsibilities of Content Writer?

  • Content Strategy: Develop the content marketing strategy in alignment with the SEO, growth and branding goals of company while experimenting in different forms and content mediums
  • Content Creation: Generate engaging content and visuals as per the plan for different mediums and channels (such as blogs)
  • Copywriting: Create and optimise website/ product page content for SEO
  • Newsletters: Prepare creative email content for periodic customer newsletters
  • Omnichannel Marketing Content: Ideate and create content for various automated as well as one-time customer engagement campaigns across channels such as email/SMS/whatsapp/ mobile app notification, etc
  • Social Media & Video Content: Conceptualize and create script for video for ads and social media campaigns

What type of a candidate will succeed in this role?

  • Passion for content marketing
  • Experience in creative content writing & SEO
  • Highly creative