Social Media And Content Writer

3 weeks ago

Mumbai, India Doodle by Foxtail Hospitality Full time

Job Title: Social Media and Content Writer


Job Description:

We are seeking a creative and talented Social Media and Content Writer to join our dynamic team. As a Social Media and Content Writer, you will be responsible for crafting engaging content across various social media platforms and digital channels to increase brand awareness, drive engagement, and generate leads. Your role will involve creating compelling written and visual content, managing social media accounts, and implementing social media strategies to meet our marketing objectives.


Responsibilities:

- Develop and execute social media content calendars aligned with marketing goals and brand identity.

- Create original, engaging written and visual content for social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok.

- Monitor social media channels for trending topics, news, and conversations relevant to our industry and audience.

- Manage and maintain social media accounts, including scheduling posts, responding to comments and messages, and engaging with followers.

- Collaborate with the marketing team to develop content strategies that drive audience engagement, increase followers, and boost brand awareness.

- Analyze social media performance metrics and report on key insights and recommendations for optimization.

- Stay updated on social media trends, best practices, and emerging platforms to continuously improve content effectiveness.


Requirements:

- Bachelor's degree in Marketing, Communications, Journalism, or a related field.

- Proven experience as a Social Media and Content Writer or similar role, preferably in a digital marketing or advertising agency.

- Strong writing skills with the ability to create clear, concise, and compelling content tailored to specific platforms and audiences.

- Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator) or Canva to create visually appealing content.

- In-depth knowledge of social media platforms and their respective audiences, algorithms, and best practices.

- Experience with social media management tools (e.g., Buffer, Hootsuite, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).

- Excellent communication and interpersonal skills with a keen eye for detail.

- Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.

- Creative thinker with a passion for storytelling and staying ahead of industry trends.


Preferred Qualifications:

- Experience with video production and editing.

- Knowledge of SEO principles and content optimization techniques.

- Familiarity with paid social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads).

- Certifications in social media marketing or content creation (e.g., HubSpot Social Media Certification, Google Analytics Individual Qualification).

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