Senior Market Intelligence Analyst

2 days ago

Bangalore Urban, India CAST Full time

About CAST

CAST is the software intelligence category leader. CAST technology can see inside custom applications with MRI-like precision, automatically generating intelligence about their inner workings - composition, architecture, transaction flows, cloud readiness, structural flaws, legal and security risks. It’s becoming essential for faster modernization for cloud, raising the speed and efficiency of Software Engineering, better open-source risk control, and accurate technical due diligence. CAST operates globally with offices in North America, Europe, India, China. Visit www.castsoftware.com.


Responsibilities:

Work closely with regional sales & marketing teams spread across multiple geographies to understand their key intelligence needs and incorporate them in the research deliverables.

Gather market & competitive intelligence through extensive web research & using multiple research platforms.

Prepare strategic reports that may include ABM (Account Based Market) intelligence reports, org charts, industry trend reports, executive dossiers, key contacts databases, IT Challenges, Key IT Initiatives, IT Strategies & Roadmaps.

Good Experience on ZoomInfo/Cognism/Draup, Sales Navigator/LinkedIn, Annual Reports Smart Interpretations.

Key Audience Mapping to enable effective execution of Marketing Events & Webinars

Executive Dossiers on Event Delegates & Decision Makers for Sales Meetings

Constant co-ordination with internal Sales & Marketing stakeholders to plan and execute targeted marketing campaigns

Biweekly Intelligence Newsletters creation & circulation among internal sales & marketing teams by continuously tracking the critical information that is available on Customers/Prospects’ websites, Industry specific Journals, News Articles etc.


Skillset & Qualifications:

Bachelor’s degree with 4-6 years of research experience OR MBA with 3+ years of market research experience.

Good Communication skills & ability to interact, co-ordinate with geographically diverse teams

Experience in handling market research specifically for North America

Ability to work on multiple Projects & Deliverables

Good knowledge of MS Office Suite (PPT, Word and Excel must)


Desired Skills

Good understanding & exposure to Enterprise Software, IT Services, Cloud, Application Modernization, Digital Transformation, Technology business terminology & entire IT ecosystem.

Exposure to 3rd party research reports digging from Gartner, Forbes, IDC & others

Good Team Player & Ability to build quality networks

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