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Vice President Public Relations
2 months ago
Job Description
Position Title: Vice President – BFSI
Location: Mumbai
Position Reports To: Sr. Vice President (Region Head - West)
Overview
As the Vice President – BFSI, you will play a pivotal role in driving the strategic direction, growth, and operational excellence of our Public Relations firm's BFSI portfolio. You will be responsible for overseeing client relationships, leading high-impact campaigns, and providing thought leadership to help shape the communication strategies for leading banking, financial services, and insurance organizations. This senior leadership role requires a deep understanding of the BFSI sector, exceptional communication skills, and the ability to manage a dynamic team in a fast-paced environment.
Job Functions
Strategic Leadership
- Lead the development and execution of PR strategies and campaigns tailored to the BFSI sector, ensuring alignment with client objectives, market trends, and industry regulations.
- Act as a trusted advisor to senior executives in the BFSI sector, providing counsel on reputation management, crisis communication, and stakeholder engagement.
- Drive business development efforts, identifying new opportunities and expanding existing client relationships in the BFSI space.
Client Relationship Management
- Build and maintain strong, long-term relationships with key stakeholders in BFSI clients, including C-suite executives, investors, regulators, and media.
- Serve as the primary point of contact for clients, ensuring a high level of service, timely deliverables, and superior communication outcomes.
- Conduct regular meetings with clients to assess their evolving PR needs, making recommendations for new strategies and services
Team Leadership & Development
- Lead, mentor, and develop a team of PR professionals, helping them grow in their careers and achieve professional goals.
- Foster a collaborative, high-performance culture that encourages innovation, creativity, and client-centric thinking.
- Oversee team execution of media outreach, content creation, crisis communications, and digital strategies for BFSI clients.
Industry Expertise & Innovation
- Stay on top of the latest developments in the BFSI sector, including regulatory changes, emerging trends, and competitor activities.
- Lead the firm’s thought leadership efforts in the BFSI space by publishing insights, participating in industry panels, and engaging in media outreach.
- Ensure the firm’s PR strategies are cutting-edge, utilizing new tools and channels (including digital, social media, and influencer partnerships).
Campaign Management & Performance Tracking
- Oversee the planning, execution, and measurement of PR campaigns, ensuring they meet or exceed client expectations.
- Use data analytics and media monitoring tools to assess the impact of campaigns, provide regular reports to clients, and optimize ongoing strategies.
- Manage budgets for client accounts and ensure efficient resource allocation.
Preferred Competencies -
- Bachelor’s degree in Marketing/Communications, or similarly applicable field is required; Master’s degree is highly preferred.
- At least 18 years of relevant experience in Communications Marketing and/or related fields, including PR, digital, research, advertising, management consulting or media.
- Must be a natural collaborator, a skilled problem-solver and the type of hands-on leader for whom no job is too big or too small.
- Exemplary communication – active listening, negotiation, and persuasion.
- Targeted, client- and growth-focused decision-making; proven expert judgment, calculated risk-taking and exceptional strategic thinking.
- Ability to identify and reconcile competing interests, while maintaining high emotional intelligence.
- Entrepreneurial spirit, strong leadership qualities and a team player attitude.
- Operational know-how and an ability to manage competing priorities in a fast-paced environment.
- Clear understanding of financial metrics and agency management.
To know more about the company – www.avianwe.com
Equal Opportunity : Avian WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, disability, sexual orientation, gender identity, marital status, or other legally protected class status.
Diversity and Inclusion: Avian WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background, and sexual orientation as well as differences in experiences and ideas.