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Marketing Manager-Google Ads PPC Specialist
1 month ago
Company Description
Join isango, a platform that offers over 10,000 unique travel experiences across 800+ destinations worldwide. With a community of over 1 million happy travelers, our mission is to empower every person to explore the world with us. We curate hand-picked, curated experiences to provide the best travel adventures for all types of travelers.
Role Description
This is a full-time Marketing Manager-Google Ads PPC Specialist role based in Gurugram. As part of the marketing team, you will be responsible for managing and optimizing Google Ads PPC campaigns to drive traffic and conversions. Your day-to-day tasks will include developing and implementing PPC strategies, conducting keyword research, analyzing campaign performance, and optimizing ad copy to enhance ROI.
Qualifications
- Lead and develop the PPC strategy and planning.
- Manage and optimize Google Ads campaigns, including ad targeting, bidding strategies, and campaign optimization.
- Leverage sales and conversion tracking to gain clarity on attribution models.
- Audit campaigns to identify top performers and areas for improvement.
- Report results using third-party platforms (Looker Studio, Power BI, etc.) to measure and track campaign progress.
- Experience in keyword research and analysis
- Knowledge of Google Analytics and other digital marketing tools
- Understanding of SEO best practices
- Excellent analytical and problem-solving abilities
- Strong communication and presentation skills
- Ability to work effectively in a team environment
- Bachelor's degree in Marketing, Advertising, or related field
Work Experience
5 -8 years of work experience is required.
Person having Experience in International Travel Agency or OTA , will be preferred.
Work Location
Gurugram -Hybrid work Model.
