Senior Growth Marketer
1 week ago
Job Title : Senior Growth Marketer
Location : Chennai / Coimbatore
Work Type : Full-Time
About us:
We are a dynamic, forward-thinking technology company specializing in both cutting edge services and innovative products. Our mission is to empower small and medium-scale businesses and communities by seamlessly integrating technology solutions, enabling them to thrive in the digital era. Our flagship product, Ark Connect, is a powerful community-building and networking platform. By leveraging data-driven insights, intuitive UX, and scalable architectures, we help organizations and individuals create, manage, and grow vibrant digital ecosystems.
Position Summary:
The senior growth marketer will be instrumental in designing, implementing, and optimizing data-driven growth initiatives spanning the entire marketing funnel. You will work cross-functionally with product, sales, and customer success teams to identify growth opportunities, develop multi-channel marketing campaigns, and enhance the overall brand presence. Your ultimate goal is to accelerate revenue, maximize product adoption, and improve long-term customer value.
Key Responsibilities:
- Develop and refine holistic growth strategies that drive measurable results across both product (The Ark Connect) and services (Justo Global's Services), ensuring that acquisition, engagement, and retention efforts align with broader business objectives.
- Leverage data-driven insights to identify high-impact opportunities, continuously analyze user behavior, market trends, and competitive landscapes, and use these findings to inform channel mix, messaging, pricing, and feature prioritization.
- Experiment with new and established channels—paid search, social media advertising, content marketing, partnerships, referral programs, community-led initiatives—and rigorously A/B test landing pages, creative assets, and funnel optimizations, applying learnings to maximize ROI and scalability.
- Collaborate closely with product teams to enhance The Ark Connect’s onboarding flows, in-app prompts, and engagement loops, ensuring that the platform’s community-building features, integrations, and networking capabilities meet evolving customer needs and drive long-term user value.
- Work with services teams to develop customized growth campaigns that highlight Justo Global’s consultancy and solution integration offerings, crafting compelling narratives that underscore the unique benefits of working with a trusted technology partner dedicated to enabling digital transformation.
- Establish robust analytics frameworks to measure full-funnel performance, track attribution, and monitor customer lifetime value, ensuring that all marketing decisions are grounded in empirical evidence and strategic insights while adapting rapidly to changing market conditions.
- Collaborate cross-functionally with content creators, designers, product managers, sales professionals, and customer success teams to deliver consistent and cohesive brand experiences that showcase Justo Global’s technical depth, market expertise, and commitment to building meaningful digital ecosystems.
- Regularly present growth metrics, actionable recommendations, and business forecasts to executive stakeholders, clearly articulating the rationale behind key initiatives, their impact on revenue and user metrics, and the strategic direction of both the product and service portfolios.
- Stay at the forefront of emerging growth trends, platforms, and best practices, continuously experimenting with new approaches—such as product-led growth, personalized outreach, community-driven marketing, and influencer collaborations—to keep Justo Global and The Ark Connect ahead of competitors.
- Foster a culture of innovation, learning, and continuous improvement within the marketing team, encouraging knowledge sharing, mentoring junior team members, and championing a test-and-learn mindset that ensures sustainable growth and long-term brand success.
Qualifications & Experience:
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
- 5+ years of hands-on growth marketing experience, preferably in B2B, B2C or technology-driven environments
- Proven track record of scaling user acquisition and engagement across multiple channels.
- Strong proficiency with marketing analytics, attribution modeling, and funnel analysis using tools such as Google Analytics, Semrush, HubSpot, or similar platforms.
- Exceptional written and verbal communication skills; ability to translate complex concepts into clear, compelling narratives.
- Leadership qualities that foster a culture of experimentation, learning, and continuous improvement.
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