Lead Engineer Technology
5 days ago
About the Role:
We are seeking an experienced and strategic Lead Engineer with expertise in Pardot to join our technology team. As a Pardot Specialist, you will be responsible for leading the design, implementation, and optimization of our marketing automation efforts using Pardot. You will collaborate closely with marketing, sales, and IT teams to ensure seamless integration and effective use of Pardot's capabilities to drive business growth.
Responsibilities:
• Lead the architecture, development, and deployment of solutions within Pardot to support marketing automation strategies.
• Collaborate with marketing and sales teams to understand business requirements and translate them into technical solutions within Pardot.
• Design and implement complex email marketing campaigns, lead nurturing programs, and engagement workflows.
• Ensure data integrity and synchronization between Pardot and CRM systems, such as Salesforce.
• Develop custom reports and dashboards to provide insights into campaign performance and customer behavior.
• Mentor and guide junior engineers and marketers on best practices and advanced features of Pardot.
• Troubleshoot and resolve technical issues related to Pardot integrations and functionalities.
• Stay up-to-date with the latest Pardot features and industry trends to continuously enhance our marketing automation efforts.
• Advocate for data-driven decision-making and contribute to the overall digital marketing strategy.
• Ensure compliance with data privacy regulations and best practices in all marketing activities.
Qualifications:
• 7+ years of experience in marketing technology or a related field, with significant experience in Pardot.
• Strong understanding of marketing automation concepts and best practices.
• Experience integrating Pardot with CRM systems, preferably Salesforce.
• Proficiency in HTML/CSS for email template customization.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent problem-solving skills and attention to detail.
• Strong communication and leadership skills, with the ability to inspire and motivate a team.
What We Offer:
- Opportunities for career growth and certifications.
- Dynamic and collaborative work environment.
- Exposure to cutting-edge technologies and projects.
Work Location:
Coimbatore
How to Apply:
If you are passionate about leading transformative marketing automation projects and driving exceptional customer experiences, we'd love to hear from you Please send your resume to kishorekumar.ashokan@verticurl.com
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