Search Engine Optimization Specialist

2 weeks ago


Delhi, India Restroworks Full time

About us:


Restroworks (Formerly Posist) is a leading cloud-based restaurant technology platform that powers over 20,000 restaurants in 50+ countries. It allows enterprise restaurant operators to grow at scale, improve bottom-line efficiency, and deliver a consistent guest experience. Restroworks (Formerly Posist) unified technology platform empowers restaurants with a full-stack cloud, including Point of Sale (POS), Inventory Management, Integrations, Analytics, and CRM. Renowned restaurant chains, including Subway, Taco Bell, Nando’s, Caribou Coffee, Carl’s Jr., and Häagen-Dazs, are among the many brands using Posist to manage their processes, people, and places of operation.


Restroworks (Formerly Posist) has been awarded as a global leader in Restaurant Management Software by G2 and recognized as a Great Place to Work-Certified™ organization.


To know more, visit www.restroworks.com


Job Description:


As a SEO Specialist in our Marketing Team, you will steer the organic growth for Posist. Your charter is to support content initiatives and help execute and manage SEO activities - providing regular insights, optimization, and reporting.


The ideal candidate is data-driven and has strong communication skills. S/he can work independently as well collaboratively. The candidate should have a working knowledge of optimizing the existing content creatively with a knack for generating new ideas for growth.


Responsibilities:


  • Prepare and execute on-page optimization strategies to improve organic visibility across targeted locations
  • Work closely with SEO consultant/s and execute SEO strategy and deploy SEO recommendations
  • Review website analytics to come up with strategies and implement technical SEO best practices
  • Collaborate with the content team to ensure consistent SEO optimizations across blog and product website
  • Review and optimize the website content to comply with SEO best practices
  • Prepare and maintain a reporting process for SEO performance
  • Monitor competitor SEO performance and strategies and recommend changes required across blog and product website
  • Work closely with the marketing team on link building, and
  • Educate marketing stakeholders on the latest Search practices, trends, and updates


Requirements:


  • 4-5+ years of SEO experience in-house, preferably in the SaaS industry
  • A proven track record of growing product SEO
  • In-depth understanding of technical SEO concepts such as XML sitemaps, robots.txt files, schema, content optimization, structured data, and information architecture
  • Strong understanding of Google Search Console, Google Analytics, SEMRush, and crawling tools
  • Strong communications and presentation skills, with experience working alongside content, communications, and design teams
  • Strong analytical skills with the ability to understand and use data for decision-making
  • Deep knowledge of all aspects of SEO from content structure to technical audits
  • Bonus: If you can display growth outcomes across international markets using SEO strategies


Benefits:


  • Get your hands on one of the best Restaurant SaaS products
  • Work with a global brand set for rapid growth
  • A dream team, always open for crazy ideas
  • Open and transparent work culture
  • Flexible working hours
  • Medical insurance


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