Search Engine Optimization Specialist
2 weeks ago
About us:
Restroworks (Formerly Posist) is a leading cloud-based restaurant technology platform that powers over 20,000 restaurants in 50+ countries. It allows enterprise restaurant operators to grow at scale, improve bottom-line efficiency, and deliver a consistent guest experience. Restroworks (Formerly Posist) unified technology platform empowers restaurants with a full-stack cloud, including Point of Sale (POS), Inventory Management, Integrations, Analytics, and CRM. Renowned restaurant chains, including Subway, Taco Bell, Nando’s, Caribou Coffee, Carl’s Jr., and Häagen-Dazs, are among the many brands using Posist to manage their processes, people, and places of operation.
Restroworks (Formerly Posist) has been awarded as a global leader in Restaurant Management Software by G2 and recognized as a Great Place to Work-Certified™ organization.
To know more, visit www.restroworks.com
Job Description:
As a SEO Specialist in our Marketing Team, you will steer the organic growth for Posist. Your charter is to support content initiatives and help execute and manage SEO activities - providing regular insights, optimization, and reporting.
The ideal candidate is data-driven and has strong communication skills. S/he can work independently as well collaboratively. The candidate should have a working knowledge of optimizing the existing content creatively with a knack for generating new ideas for growth.
Responsibilities:
- Prepare and execute on-page optimization strategies to improve organic visibility across targeted locations
- Work closely with SEO consultant/s and execute SEO strategy and deploy SEO recommendations
- Review website analytics to come up with strategies and implement technical SEO best practices
- Collaborate with the content team to ensure consistent SEO optimizations across blog and product website
- Review and optimize the website content to comply with SEO best practices
- Prepare and maintain a reporting process for SEO performance
- Monitor competitor SEO performance and strategies and recommend changes required across blog and product website
- Work closely with the marketing team on link building, and
- Educate marketing stakeholders on the latest Search practices, trends, and updates
Requirements:
- 4-5+ years of SEO experience in-house, preferably in the SaaS industry
- A proven track record of growing product SEO
- In-depth understanding of technical SEO concepts such as XML sitemaps, robots.txt files, schema, content optimization, structured data, and information architecture
- Strong understanding of Google Search Console, Google Analytics, SEMRush, and crawling tools
- Strong communications and presentation skills, with experience working alongside content, communications, and design teams
- Strong analytical skills with the ability to understand and use data for decision-making
- Deep knowledge of all aspects of SEO from content structure to technical audits
- Bonus: If you can display growth outcomes across international markets using SEO strategies
Benefits:
- Get your hands on one of the best Restaurant SaaS products
- Work with a global brand set for rapid growth
- A dream team, always open for crazy ideas
- Open and transparent work culture
- Flexible working hours
- Medical insurance
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