Head of Growth Marketing
6 days ago
Role Overview:
We are seeking a dynamic and experienced Head of Growth Marketing to drive Gnani.ai’s next phase of exponential growth, particularly in the North American market. Your mission will be to help the company grow 10x by building and executing a scalable marketing strategy that focuses on inbound lead generation, driving website traffic, optimizing marketing channels, and collaborating with sales teams to convert opportunities into revenue.
This leadership role is critical for scaling Gnani.ai’s growth from its current stage to the next level, and we’re looking for someone who has successfully achieved similar growth in a startup environment (e.g., scaling from $10M ARR to $50M ARR).
Key Responsibilities:
- Growth Strategy & Leadership:
- Develop and own a comprehensive growth marketing strategy to achieve 10x growth in revenue, focusing primarily on inbound marketing.
- Collaborate with leadership to align marketing goals with overall business objectives.
- Demand Generation & Lead Acquisition:
- Drive marketing-qualified lead generation in North America through innovative campaigns and inbound marketing strategies.
- Leverage SEO, paid media, content marketing, social media, and email campaigns to attract and convert high-value prospects.
- Website Traffic & Conversion Optimization:
- Oversee the optimization of Gnani.ai’s website to maximize traffic, engagement, and lead conversions.
- Ensure data-driven decision-making through robust analytics and tracking tools.
- Channel Optimization:
- Identify, evaluate, and prioritize marketing channels for maximum ROI.
- Build and maintain relationships with channel partners to expand Gnani.ai’s reach.
- Marketing Operations:
- Lead the development and execution of annual and quarterly marketing plans, ensuring resources are effectively allocated.
- Implement marketing automation and CRM systems to streamline processes and measure campaign performance.
- Collaboration with Sales & Product Teams:
- Partner with sales teams to align on lead quality, nurture strategies, and account-based marketing initiatives.
- Collaborate with the product team to ensure marketing messaging reflects Gnani.ai’s unique value propositions.
- Team Leadership:
- Build and mentor a high-performing growth marketing team, fostering innovation and collaboration.
Ideal Candidate:
- Proven Track Record:
- Successfully led growth marketing efforts at a startup or scale-up, contributing to revenue growth from ~$5M to ~$50M ARR.
- Market Expertise:
- Deep experience in North American markets, particularly in generating inbound leads and driving B2B SaaS growth.
- Analytical & Results-Driven:
- Strong understanding of marketing analytics, KPIs, and tools like Google Analytics, HubSpot, Salesforce, or similar platforms.
- Innovative & Strategic:
- A creative thinker with the ability to conceptualize and execute innovative marketing campaigns and strategies.
- Leadership Skills:
- Experience in leading teams and cross-functional collaboration to achieve business objectives.
- Industry Knowledge:
- Prior experience in conversational AI, SaaS, or technology sectors is a plus.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
- 8-12 years of experience in growth marketing, demand generation, or related roles.
- Exceptional written and verbal communication skills.
What We Offer:
- Opportunity to lead and scale a fast-growing, innovative startup.
- Competitive salary and performance-based incentives.
- Collaborative and dynamic work environment with significant autonomy.
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