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Digital Marketing Manager

3 months ago

Mumbai, India Talent Corner HR Services Pvt Ltd Full time

Overview:

We are seeking a proactive and results-oriented Digital Marketing expert to join our team. The successful candidate will play a pivotal role in managing and implementing various aspects of our digital marketing strategy, with a focus on performance marketing, SEO/SEM, lead management, social media management, and website administration. This position requires a good understanding of B2B marketing dynamics and the ability to collaborate effectively with internal teams and external agencies to achieve our growth objectives.

Key Responsibilities:

  •  Develop and Execute Digital Marketing Strategies:
  • Collaborate within the team to develop comprehensive digital marketing strategies aligned with business objectives.
  • Create detailed campaign plans outlining tactics and timelines to guide implementation and measurement.
  •  Manage Performance Marketing Campaigns:
  • Oversee the planning, execution, and optimization of performance marketing campaigns
  • across various channels such as Google AdWords, display advertising, and retargeting.
  • Conduct keyword research, evaluate content copywriting and landing page optimization to
  • maximize ad relevance and conversion rates.
  • Monitor campaign performance metrics (CTR, CPC, CPA, etc.) and leverage data insights to
  • adjust strategies and allocate budgets effectively.
  •  Coordinate SEO and SEM Efforts:
  • Work closely with content writer & external agencies to develop and implement SEO
  • strategies to improve organic search visibility and drive qualified traffic to the website.
  • Conduct website audits, keyword analysis, and on-page optimization to enhance search
  • engine rankings and increase organic traffic.
  • Manage paid search campaigns (SEM) to drive targeted traffic, optimize keyword bidding,
  • and improve ad performance.
  •  Implement Lead Management Processes:
  • Partner with the sales team and Customer Relationship Executives (CRE) to develop and
  • implement lead management workflows that facilitate seamless communication and
  • collaboration between marketing and sales departments.
  • Work closely with the sales team and CRE to define lead qualification criteria, establish
  • lead scoring models, and refine lead nurturing strategies to maximize conversion rates.
  • Regularly sync with the sales team and CRE to review lead performance metrics, identify
  • bottlenecks in the lead management process, and implement continuous improvements to enhance lead generation efficiency.
  •  Maintain Social Media Presence & handle basic ORM:
  • Collaborate closely with the content writer to develop compelling social media content
  • calendars aligned with brand messaging and campaign objectives.
  • Work in tandem with the content writer to create engaging social media content (posts,
  • videos, graphics) tailored to target audiences across relevant platforms (LinkedIn, Twitter,
  • Facebook, etc.).
  • Coordinate with the content writer to ensure consistency in brand voice, messaging, and
  • storytelling across all social media channels.
  • Monitor all online platforms for mentions, comments, and messages, and collaborate with
  • the content writer to promptly respond, engage, and foster community interaction and brand advocacy.
  •  Coordinate Website Administration:
  • Collaborate with internal teams and external vendors to manage website updates, content
  • publishing, and user experience enhancements.
  • Conduct A/B testing and usability testing to optimize website performance, conversion
  • funnels, and user journey.
  • Monitor website analytics (traffic, engagement, conversion rates) using tools like Google
  • Analytics and implement data-driven improvements to enhance website effectiveness.
  •  Agency Coordination:
  • Collaborate with external agencies, freelancers, or partners to execute social media
  • campaigns and other marketing initiatives.
  • Set clear goals and expectations, provide direction, and ensure timely delivery of projects.
  • Foster productive working relationships with agency teams.
  • Qualifications:
  •  Bachelor's degree in Mass Media, Marketing Management, or a related field.
  •  PG Diploma in Digital Marketing is a must
  •  Must-Haves:
  • • Proven experience (5 years) in digital marketing and social media management roles. • Demonstrated expertise in performance marketing, SEO/SEM, lead management, and
  • social media management.
  • • Strong analytical skills with the ability to interpret data, generate insights, and optimize
  • campaign performance.
  • • Proficiency in digital marketing tools and platforms, including Google Analytics, Google
  • AdWords, marketing automation software (e.g., HubSpot, Marketo), and CMS platforms
  • (e.g., WordPress).
  • • Excellent communication (written and verbal) and collaboration skills, with the ability to
  • work cross-functionally and manage relationships with external partners.
  • • Results-driven mind-set with a passion for driving measurable impact and contributing to
  • the growth of the organization.
  •  Good to Have:
  • Additional certifications in digital marketing (e.g., Google Ads certification, HubSpot
  • certification).
  • Prior work experience in a media agency or social media management company.
  • Exposure to creation and development of podcasts and/or video reels.
  • Familiarity with HTML/CSS and basic web development concepts.
  • Experience managing international or multilingual digital marketing campaigns.
  • Prior experience in the B2B industry.
  • Exposure to CRM systems (e.g., Salesforce) and data analysis tools (e.g., Excel, Tableau).
  • Experience with video marketing and Exposure of video editing tools (e.g., Adobe Premiere
  • Pro, Final Cut Pro).