Senior Copywriter

Company Description

Ayuvya Ayurveda is a company based in Hauz Khas that focuses on providing authentic and versatile Ayurvedic products. Our products are cruelty-free, sustainable, and chemical-free, curated by Ayurvedic Acharyas. We are dedicated to revolutionizing the perception of Ayurveda in today's times, and ensuring a bona fide Ayurvedic experience for our customers.

Role Description

• Develop engaging and effective copy for Facebook and Instagram ads that drive conversions and align with our brand voice
• Collaborate with the marketing team to create copy for landing pages, product descriptions, email campaigns, and other marketing collateral
• Conduct thorough research to understand our target audience and develop copy that resonates with their needs and preferences
• Monitor and analyze the performance of ad copy and make data-driven optimizations to improve results
• Stay up-to-date with the latest trends and best practices in copywriting and social media advertising
• Ensure all copy adheres to our brand guidelines and maintains a consistent tone and style

Requirements:

• Minimum 1 year of experience in copywriting, preferably in the health and wellness industry
• Proven track record of creating successful Facebook and Instagram performance marketing ads
• Strong understanding of social media advertising best practices and trends
• Excellent writing skills with a keen eye for detail and the ability to adapt to different tones and styles
• Proficient in keyword research and SEO best practices
• Familiarity with A/B testing and data-driven optimization techniques
• Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously