Content Writer

2 weeks ago

Bengaluru, India DevRabbit IT Solutions Full time

Job Title: Content Marketing SpecialistLocation: BangaloreExperience: 3 Month to 4 YearsCompany: DevRabbit IT SolutionWork Mode: Work from Office (5 days working)Role OverviewWe’re looking for a Content Marketing Specialist who is first and foremost a skilled storyteller and writer. You’ll create high-impact written content that speaks directly to U.S. business audiences — especially CIOs, CTOs, IT Directors, and Operations Leads — across the IT services, Real Estate, and PropTech sectors.Your words will define how our product is perceived — from our website and blogs to email campaigns, case studies, and thought leadership pieces.Key ResponsibilitiesWrite and edit clear, engaging, and technically accurate content for blogs, website pages, email campaigns, landing pages, and case studies.Create content tailored for U.S. audiences, reflecting cultural tone, industry priorities, and buyer behavior.Research and write thought leadership and educational articles around integration, automation, digital transformation, and proptech innovations.Work with internal teams (marketing, product, and design) to translate product capabilities into compelling stories and benefits.Ensure brand voice and message consistency across all written materials.Optimize content for SEO and readability.Repurpose long-form content into short-form or social-friendly formats.Stay updated on trends in SaaS, PropTech, and IT integration to keep content relevant and forward-thinking.Required Skills & Experience2+ years of experience in content writing or content marketing, ideally for middleware integration tool or SaaS companies.Proven experience writing for U.S. enterprise audiences (samples or portfolio required).Strong command over written English — tone, flow, and clarity.Ability to write for multiple personas including CIOs, CTOs, IT Directors, and Operations Leads.Understanding of IT services, Real Estate, or PropTech industries.Familiarity with SEO best practices and keyword optimization.Detail-oriented, research-driven, and deadline-focused.Nice to HaveExperience writing for integration, automation, or SaaS platforms.Basic knowledge of digital marketing and content analytics tools (Google Analytics, SEMrush, HubSpot, etc.).Comfortable collaborating in a fast-paced startup environment

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