Search Engine Optimization Specialist

6 days ago


Ahmedabad, Gujarat, India Kayma Tech Full time

Company Description

At Kayma Tech, we create innovative mobile apps that build useful solutions to help businesses grow and connect better with their customers. Our focus is on providing cutting-edge technologies and solutions to stay ahead in the rapidly evolving tech world. We are constantly on the lookout for new and fresh ideas to maintain our competitive edge.

Role Description

This is a full-time, on-site role for a Search Engine Optimization Specialist based in Ahmedabad. The SEO Specialist will be responsible for performing keyword research, conducting SEO audits, executing link building strategies, analyzing web analytics, and implementing on-page SEO improvements.

Key Responsibilities:

  • Conduct comprehensive keyword research and analysis to identify high-traffic, low-competition search terms.
  • Develop and implement on-page and off-page SEO strategies to increase website visibility and rankings on search engines.
  • Optimize website content, meta tags, headings, and URLs for search engine optimization.
  • Perform technical SEO audits to identify issues and work with development teams to implement necessary fixes (e.g., site speed, mobile optimization, crawl errors).
  • Monitor and analyze website performance using tools such as Google Analytics, SEMrush, Ahrefs, and Search Console.
  • Generate regular reports on SEO performance, keyword rankings, and traffic trends for management.
  • Stay up-to-date with the latest SEO trends, algorithm changes, and best practices to ensure continued website optimization.
  • Collaborate with content teams to create SEO-friendly blog posts, articles, landing pages, and other digital content.
  • Build and maintain high-quality backlinks to improve domain authority.
  • Conduct competitor analysis to stay competitive in the industry.
  • Ensure website content is structured for search engine optimization (e.g., schema markup, internal linking, image optimization).

Qualifications:

  • Proven experience as an SEO Specialist or similar role in digital marketing.
  • Strong understanding of search engine algorithms, ranking factors, and SEO tools.
  • Experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar SEO and analytics tools.
  • Knowledge of technical SEO (site architecture, HTML, JavaScript, CSS).
  • Excellent written and verbal communication skills.
  • Ability to analyze data, identify trends, and make data-driven decisions.
  • Detail-oriented with strong problem-solving skills.
  • Ability to work both independently and collaboratively in a team environment.


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